Williams: Law Won't Stop Me From Selling Adult Toys

BIRMINGHAM, Ala. — Adult storeowner Sherri Williams has told XBIZ that after losing an almost 10-year fight against the state ban on the sale of sex toys, she and her attorneys are preparing to file a new lawsuit challenging the law's validity.

Williams' attorney Reed Lee told XBIZ that they are working on a new strategy to challenge the law, and that there may be another way that Williams can be proactive in determining exactly what the law means and its reach.

"We are working on that," Lee said. "She doesn't necessarily have to sit back and wait to defend herself."

In October Williams announced the Supreme Court refused — for the second time — to hear her case, which then made the sale of adult toys officially illegal in the state. Despite that, Williams said, she's keeping her store stocked.

"I am now breaking the law," Williams said. "I am selling toys that are banned, but [the ban] doesn't stop me from selling them."

Williams said that she has spoken with local authorities, who told her that if there was any talk of a potential raid of her store, they'd give her a prior warning so she can prepare for it.

"I figure after 9-½ years of fighting it, it's the least they could do," Williams said.

Williams also said that she is aware of the $10,000 fine and one year of hard labor that will follow her potential arrest.

"[That] means you're out there breaking rocks and not in some cushy federal prison," Williams said. "You're out there with the real criminals who killed and raped people."

She is now hoping to band together with other Alabama adult retailers for the next leg of her fight, and hopes that this time around they will be both financially and vocally supportive.

"[They] basically have been riding on my shirttails for 9-½ years," Williams said. "It depends on them."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch New Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

GirlsDoPorn Defendants Ordered to Pay Victims $75.5 Million

A federal court has ordered former GirlsDoPorn owner Michael Pratt and his co-defendants in the GDP sex trafficking case to pay restitution totaling $75,568,283.47 to 106 victims.

Harry Styles Restocks, Expands 'Pleasing Yourself' Collection

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

Starship Unveils New Executive Team

Starship Enterprises has announced its updated executive leadership team.

Show More