Home > News > YouTube Rolls Out Antipiracy Filters • Bookmark   • Register
Search Options
Join XBIZ.net

NEWS STORY

YouTube Rolls Out Antipiracy Filters

Google asks copyright owners to provide content for database; major media players respond with new set of copyright guidelines.
XBIZ POLL
Are you shooting for mobile / small screen applications?
Yes
No
We don't shoot content
 
Thursday, Oct 18, 2007    Text size: 
SAN BRUNO, Calif. — Google, operators of video-hosting site YouTube, revealed on Monday a new filtering system that identifies pirated video as it is uploaded. However, content producers must provide Google with a copy of any video they want blocked off the site.

“We really need the content community to work with us. I would imagine they would be able to prioritize their efforts around their more important assets,” YouTube product manager David King said, indicating that Google expects content producers and movie studios to take a proactive role in helping the company build a comprehensive database of copyrighted material.

According to King, content owners also can specify if they would like videos to be available for posting or used for promoting on other sites. Producers of copyrighted content also can decide if they want advertising to be sold and placed next to video clips.

The system, which was developed by Google, compares video as it is being uploaded, to video abstractions stored in a master database, finds similarities, and then proceeds to either block it from being posted or allow access, depending on the protocol specified by the copyright owner.

The developments come after several individual and media entities have filed suit against YouTube for copyright infringement. In 2006, Los Angeles journalist Robert Tur became the first to file an infringement suit against YouTube after a his copyrighted video of the Reginald Denny beating during the 1992 L.A. riots was posted on the site.

Tur dropped his individual suit this past summer, later joining a class action suit that named Premier League and music publisher Bourne & Co, the National Music Publishers Association, the Rugby Football League, the Finnish Football League Association and author Daniel Quinn as defendants.

In March, multimedia giant Viacom accused YouTube of “massive intentional copyright infringement” and filed a $1 billion infringement suit against the company, alleging that YouTube had “turned a blind eye” to blatant piracy of thousands of video clips belonging to Viacom.

According to YouTube, nine content producers have been tapped to test the new system with only Time-Warner, Disney and CBS willing to be identified publicly as being part of the testing group.

Reportedly, Viacom declined comment when asked if they were also involved in the test.

Viacom did state that the new antipiracy system was unlikely to affect the status of the lawsuit against YouTube, since they are suing for infringements that already had occurred prior to the system being implemented.

However, Viacom general counsel Mike Fricklas said, “We're delighted that Google appears to be stepping up to its responsibility and ending the practice of profiting from infringement.”

Today, in a related story, a group of major media outlets including CBS Corp., News Corp.'s Fox Entertainment Group, NBC Universal, Viacom Inc. and The Walt Disney Company, Microsoft Corp. and the News Corp.-owned MySpace, and video-sharing sites Dailymotion.com and Veoh Networks, released copyright guidelines that they say will be implemented by the end of the year.

The guidelines, which outline a plan that includes high-tech filtering systems, prompt removal of pirated content and promotion of infringement-free digital content, can be viewed at UGCPrincipals.com .

A statement issued by the group may have been aimed at Google — noticeably absent from the group’s members.

“The companies backing these principles believe that they can collectively find a path that fosters creativity while respecting the rights of copyright owners. Distributors of copyright-infringing content stifle both technological innovation and artistic creation in ways that ultimately will hurt the consumer and hinder the digital economy,” the statement read.

   
Follow XBIZ on Twitter
Share this article:
del.icio.us technorati fark
More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Craigslist Impacts UGC Sites

Operators of user generated content (UGC) websites, including social networks, 'tube' sites, and online adult classified operations, may be substantially implicated by the outcome of the litigation involving... More »

Wages and Hours: Paying Overtime Correctly

With the downturn in the economy, companies are often finding themselves laying off workers in order to save money and meet expenses. As I discussed in a previous article it is often necessary to let a... More »

Creating, Selling and Buying Media Companies

Wouldn't it be nice if someone wanted to buy your business for a lot of money? We constantly hear rumors about buyouts of adult companies, but they are hard to verify. Deals that get done are usually done... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.







POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
XBIZ Research
XBIZ World™, the industry's leading technology journal, provides in-depth coverage of company news, market trends, growth sectors, and international news in the online, mobile and ancillary sectors - get it today!

UPCOMING EVENTS

AWM Open

Jul 06 - Jul 08
Cypres

ANME Founders Show

Jul 10 - Jul 12
Woodland Hills, California

Internext Summer '09

Aug 07 - Aug 09
Hollywood, Florida

2008 Gentlemen's Club Owners Expo

Aug 23 - Aug 26
Las Vegas, Nevada
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!