China Bans Advertisements for Sex Toys, Underwear

BEIJING — In the latest crackdown on what the Chinese government considers immoral and subversive, the State Administration of Radio, Film and Television (SARFT) has moved to ban advertisements for sex toys, sexual enhancement medications, form-fitting underwear and push-up bras.

On the heels of a recent ban against “sexually suggestive noises” on Chinese TV and radio, the SARFT has increased its efforts to clean up the airwaves prior to a meeting of the 17th Party Congress, which is held every five years, and at which key national leaders are appointed and policy is set for the next few years.

“Every TV advertisement management bureau and TV station must strengthen their political consciousness and responsibility toward society,” SARFT spokesman said.

Previously, the agency also had banned TV programs featuring talent competitions, plastic surgery and sex-change operations, deeming the programming content to be unacceptable. A few weeks ago, the agency also closed down 11 radio talk shows, finding the topics of discussion pornographic in nature.

A notice posted on the SARFT website said, “Illegal sexual medication advertisements and other harmful ads pose a grave threat to society.

“They not only seriously mislead consumers, harm the people's health, pollute the social environment, and corrupt social mores, but also directly harm the credibility of public broadcasting and affect the image of the Communist Party and the government,” the statement continued.

Meanwhile, on Sept. 27, in the Liaoning province of China, a model posed for photos in a bra and panty set handmade by craftsmen out of 950 grams of solid gold, suggesting that with an economy that is increasingly influenced by commercial interests in the West, governmental agencies may have to be extra diligent, in terms of preventing access to provocative content.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Love Bunny' Collection

CalExotics has expanded its Love Bunny collection with two new dual-motor vibrators.

Arcom Targets 31 Adult Sites Over Age Verification

French media regulator Arcom on Wednesday announced that it is taking action against 31 adult websites that the agency says have failed to implement age verification as required under France’s Security and Regulation of the Digital Space (SREN) law.

Icon Debuts New 'Good Clean Fun' Douche

Icon Brands has introduced its new Good Clean Fun douche.

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

Show More