China Bans Advertisements for Sex Toys, Underwear

BEIJING — In the latest crackdown on what the Chinese government considers immoral and subversive, the State Administration of Radio, Film and Television (SARFT) has moved to ban advertisements for sex toys, sexual enhancement medications, form-fitting underwear and push-up bras.

On the heels of a recent ban against “sexually suggestive noises” on Chinese TV and radio, the SARFT has increased its efforts to clean up the airwaves prior to a meeting of the 17th Party Congress, which is held every five years, and at which key national leaders are appointed and policy is set for the next few years.

“Every TV advertisement management bureau and TV station must strengthen their political consciousness and responsibility toward society,” SARFT spokesman said.

Previously, the agency also had banned TV programs featuring talent competitions, plastic surgery and sex-change operations, deeming the programming content to be unacceptable. A few weeks ago, the agency also closed down 11 radio talk shows, finding the topics of discussion pornographic in nature.

A notice posted on the SARFT website said, “Illegal sexual medication advertisements and other harmful ads pose a grave threat to society.

“They not only seriously mislead consumers, harm the people's health, pollute the social environment, and corrupt social mores, but also directly harm the credibility of public broadcasting and affect the image of the Communist Party and the government,” the statement continued.

Meanwhile, on Sept. 27, in the Liaoning province of China, a model posed for photos in a bra and panty set handmade by craftsmen out of 950 grams of solid gold, suggesting that with an economy that is increasingly influenced by commercial interests in the West, governmental agencies may have to be extra diligent, in terms of preventing access to provocative content.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Better Life Science Launches 'Affiliate and Influencer' Initiative

CLIA-certified laboratory network Better Life Science has launched its affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Show More