China Bans Advertisements for Sex Toys, Underwear

BEIJING — In the latest crackdown on what the Chinese government considers immoral and subversive, the State Administration of Radio, Film and Television (SARFT) has moved to ban advertisements for sex toys, sexual enhancement medications, form-fitting underwear and push-up bras.

On the heels of a recent ban against “sexually suggestive noises” on Chinese TV and radio, the SARFT has increased its efforts to clean up the airwaves prior to a meeting of the 17th Party Congress, which is held every five years, and at which key national leaders are appointed and policy is set for the next few years.

“Every TV advertisement management bureau and TV station must strengthen their political consciousness and responsibility toward society,” SARFT spokesman said.

Previously, the agency also had banned TV programs featuring talent competitions, plastic surgery and sex-change operations, deeming the programming content to be unacceptable. A few weeks ago, the agency also closed down 11 radio talk shows, finding the topics of discussion pornographic in nature.

A notice posted on the SARFT website said, “Illegal sexual medication advertisements and other harmful ads pose a grave threat to society.

“They not only seriously mislead consumers, harm the people's health, pollute the social environment, and corrupt social mores, but also directly harm the credibility of public broadcasting and affect the image of the Communist Party and the government,” the statement continued.

Meanwhile, on Sept. 27, in the Liaoning province of China, a model posed for photos in a bra and panty set handmade by craftsmen out of 950 grams of solid gold, suggesting that with an economy that is increasingly influenced by commercial interests in the West, governmental agencies may have to be extra diligent, in terms of preventing access to provocative content.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Arcom Investigates Mym Over SREN Compliance

French media regulator Arcom is investigating creator platform Mym to determine whether the site may have violated age assurance rules and/or other requirements of France’s Security and Regulation of the Digital Space (SREN) law.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

England, Wales to Enforce 'Extreme' Content Laws Starting Nov. 6

England and Wales will begin enforcing new laws criminalizing depictions of “non-fatal strangulation,” as well as sexual content in which adults portray underage characters, starting Nov. 6, the U.K. Ministry of Justice announced Friday.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Report: UK Film Classification Board to Monitor 'Extreme' Content Online

The U.K. government has tapped the British Board of Film Classification (BBFC) for a pilot program to monitor online pornography for illegal and “extreme” content, as it prepares to enforce new content restrictions, British media outlet Sky News is reporting.

Our Erotic Journey Taps Polly Chen for Sales Team

Our Erotic Journey (OEJ) has hired Polly Chen for its U.S. sales team.

Orion Debuts 4 New Styles From Cottelli Lingerie

Orion Wholesale has introduced four new styles from its Cottelli Lingerie line.

New Federal Report Slams Debanking but Ignores Adult Industry

The Office of the Comptroller of the Currency (OCC) on Wednesday released a report on debanking activities at nine large national banks, but omitted any mention of the adult industry, despite previously identifying it as a sector facing banking discrimination.

EU Court Rejects Stripchat Challenge of Past VLOP Designation

The EU’s General Court on Wednesday ruled against Stripchat in a lawsuit seeking to annul a 2023 European Commission decision designating the site as a “very large online platform” (VLOP) under the Digital Services Act (DSA).

Show More