China Bans Advertisements for Sex Toys, Underwear

BEIJING — In the latest crackdown on what the Chinese government considers immoral and subversive, the State Administration of Radio, Film and Television (SARFT) has moved to ban advertisements for sex toys, sexual enhancement medications, form-fitting underwear and push-up bras.

On the heels of a recent ban against “sexually suggestive noises” on Chinese TV and radio, the SARFT has increased its efforts to clean up the airwaves prior to a meeting of the 17th Party Congress, which is held every five years, and at which key national leaders are appointed and policy is set for the next few years.

“Every TV advertisement management bureau and TV station must strengthen their political consciousness and responsibility toward society,” SARFT spokesman said.

Previously, the agency also had banned TV programs featuring talent competitions, plastic surgery and sex-change operations, deeming the programming content to be unacceptable. A few weeks ago, the agency also closed down 11 radio talk shows, finding the topics of discussion pornographic in nature.

A notice posted on the SARFT website said, “Illegal sexual medication advertisements and other harmful ads pose a grave threat to society.

“They not only seriously mislead consumers, harm the people's health, pollute the social environment, and corrupt social mores, but also directly harm the credibility of public broadcasting and affect the image of the Communist Party and the government,” the statement continued.

Meanwhile, on Sept. 27, in the Liaoning province of China, a model posed for photos in a bra and panty set handmade by craftsmen out of 950 grams of solid gold, suggesting that with an economy that is increasingly influenced by commercial interests in the West, governmental agencies may have to be extra diligent, in terms of preventing access to provocative content.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Irish Parliamentary Committee Weighs Stricter AV Laws

The Irish national parliament’s Joint Committee on Arts, Media, Communications, Culture and Sport met Wednesday to discuss regulation of online platforms and improving online safety, including calls for stricter age verification by adult sites.

Ofcom Issues Guidance on Age Check Placement for Adult Sites

U.K. media regulator Ofcom on Wednesday published its recommendations for where and how adult sites should deploy age checks as required for compliance with the Online Safety Act.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Oh Collective Debuts 'Strawberry Matcha Date Night Chocolate' Gift Set

Oh Collective has introduced its new Strawberry Matcha Date Night Chocolate gift set.

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

Show More