Study: Men More Likely to View Adult Content Online

TORONTO — In what may be among the least controversial conclusions ever arrived at by an academic study, Canadian researchers have determined that men are more receptive than women to viewing sexually explicit material.

Psychologists at Wilfrid Laurier University and the University of Guelph in Ontario explored the reaction of 482 Canadian male and female university students to sexually explicit material on the Internet, in a study published in the Canadian Journal of Human Sexuality.

“In both attitudes and behavior … males were more likely than females to endorse sexually explicit materials encountered online,” the researchers wrote.

Perhaps equally unsurprising was the correlation researchers found between the amount of time individuals spent online and the likelihood that they would seek out sexually explicit material via the web.

“This result may be a function of greater opportunity,” researchers wrote. “Specifically, the more time users spend online, the greater the opportunity to encounter sexually explicit [material] either accidentally or intentionally.”

A web user’s level of computer experience and savvy also was a significant predictor of how positive their views of adult content would be, the researchers concluded. More experienced users, who tended to be better represented among the male population of participants in the study, were more receptive to sexually explicit content and more likely to actively look for such content online, according to the study.

The authors of the study speculated that those who spend a great deal of time online and/or have a lot of experience with computers are more likely to have been repeatedly exposed to sexually explicit content. Such users become more desensitized to the content over time — or so the thinking of the researchers goes — making them more likely to further explore sexually explicit websites.

One of the study’s female authors, Eileen Wood, offered a simpler explanation: women simply don’t like porn.

“We found that having access to this material online is not really changing the picture,” Wood told CTV.ca. “Women just don’t like it. It doesn’t matter what the medium is, and it’s not because it’s not there for them. They can have a look if they choose to, but they don’t want to, and that’s very interesting.”

While the study did not probe the question of why women don’t appear to like sexually explicit content, Wood had a theory of her own.

“Based on past literature on this topic, in general, women tend to find this material quite degrading and offensive,” Wood said. “So we think that might still be the issue.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support Names Ny Ny Lew Brand Ambassador

Pineapple Support has named Ny Ny Lew as its newest brand ambassador.

Federal AV Proposal Passes House, Faces Senate Opposition

The U.S. House of Representatives on Monday passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law, but the bill still faces tough going in the Senate.

Devin Drills Launches New Paysite

Creator Devin Drills has launched an official website through PAYSITE.

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Updates 'Restricted to Adults' Labeling Resource Page

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling resource page.

Federal AV Proposal Scores Minor Win in House but Remains in Doubt

A newly announced bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce may soon bring a proposed federal age verification law before the full House, but the measure continues to face an uphill battle.

Arizona Governor Vetoes 'Protect Act' With New Consent Provisions

Arizona Governor Kate Hobbs on Friday vetoed HB 2133, the “Protect Act,” which would have imposed new requirements for adult content uploaded online.

Brazil Begins Monitoring 18 Adult Sites for AV Compliance

Brazil’s National Data Protection Authority (ANPD) is now monitoring 18 high-traffic adult websites for compliance with the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires such sites to age-verify users located in Brazil.

Ofcom Fines First Time Videos $100,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 80,000 pounds (more than $100,000) against First Time Videos, which operates FTVGirls.com and FTVMilfs.com, for failing to implement age checks required for compliance with the Online Safety Act.

Show More