Study: Men More Likely to View Adult Content Online

TORONTO — In what may be among the least controversial conclusions ever arrived at by an academic study, Canadian researchers have determined that men are more receptive than women to viewing sexually explicit material.

Psychologists at Wilfrid Laurier University and the University of Guelph in Ontario explored the reaction of 482 Canadian male and female university students to sexually explicit material on the Internet, in a study published in the Canadian Journal of Human Sexuality.

“In both attitudes and behavior … males were more likely than females to endorse sexually explicit materials encountered online,” the researchers wrote.

Perhaps equally unsurprising was the correlation researchers found between the amount of time individuals spent online and the likelihood that they would seek out sexually explicit material via the web.

“This result may be a function of greater opportunity,” researchers wrote. “Specifically, the more time users spend online, the greater the opportunity to encounter sexually explicit [material] either accidentally or intentionally.”

A web user’s level of computer experience and savvy also was a significant predictor of how positive their views of adult content would be, the researchers concluded. More experienced users, who tended to be better represented among the male population of participants in the study, were more receptive to sexually explicit content and more likely to actively look for such content online, according to the study.

The authors of the study speculated that those who spend a great deal of time online and/or have a lot of experience with computers are more likely to have been repeatedly exposed to sexually explicit content. Such users become more desensitized to the content over time — or so the thinking of the researchers goes — making them more likely to further explore sexually explicit websites.

One of the study’s female authors, Eileen Wood, offered a simpler explanation: women simply don’t like porn.

“We found that having access to this material online is not really changing the picture,” Wood told CTV.ca. “Women just don’t like it. It doesn’t matter what the medium is, and it’s not because it’s not there for them. They can have a look if they choose to, but they don’t want to, and that’s very interesting.”

While the study did not probe the question of why women don’t appear to like sexually explicit content, Wood had a theory of her own.

“Based on past literature on this topic, in general, women tend to find this material quite degrading and offensive,” Wood said. “So we think that might still be the issue.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Reveals Ariel Demure as Top Trans Star for Q3 of 2026

AEBN has named its top trans stars for the third quarter of 2026, with Ariel Demure landing atop the leaderboard.

Porn Piracy: How AI Is Transforming Content Theft and Protection

Gone are the days when the word “pirate” primarily conjured images of clever scoundrels like Captain Jack Sparrow, swaggering across the high seas in search of gold and jewels. Today’s most prolific pirates operate in the darkest corners of the internet, armed with bots, scrapers and generative AI.

Playhaus Network Launches Podcast Platform Through PAYSITE

Entertainment website The Playhaus Network is launching its new podcast platform through PAYSITE.

Kylie Rocket, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2026

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2026.

JustFor.fans Launches Android Version of 'JFF Create' Mobile App

JustFor.fans (JFF) has rolled out an Android-compatible version of its creator management mobile app, JFF Create.

Kink.com Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of Kink.com in a case against a copycat website using an infringing domain.

On-Chain JAV Distribution Platform 'HandSome' Goes Live With Open Beta

Fukuoka tech firm Fidem has officially rolled out an open beta version of HandSome, a new Japanese Adult Video (JAV) content distribution platform built on blockchain technology.

Arcom Investigates MYM Over SREN Compliance

French media regulator Arcom is investigating creator platform MYM to determine whether the site may have violated age assurance rules and/or other requirements of France’s Security and Regulation of the Digital Space (SREN) law.

England, Wales to Enforce 'Extreme' Content Laws Starting Nov. 6

England and Wales will begin enforcing new laws criminalizing depictions of “non-fatal strangulation,” as well as sexual content in which adults portray underage characters, starting Nov. 6, the U.K. Ministry of Justice announced Friday.

Report: UK Film Classification Board to Monitor 'Extreme' Content Online

The U.K. government has tapped the British Board of Film Classification (BBFC) for a pilot program to monitor online pornography for illegal and “extreme” content, as it prepares to enforce new content restrictions, British media outlet Sky News is reporting.

Show More