N.J. Town Adopts New Rules to Prevent Adult Shops

BUTLER, N.J. — The Borough Council of Butler, N.J. has designated two areas along a state highway that passes through the outskirts of the town in order to prevent adult shops from opening up in its downtown area — as has happened in nearby Bloomingdale, N.J.

The council voted 6-0 to pass a zoning ordinance that limits adult bookstores and novelty shops to locations off portions of the state highway’s southbound lane, according to local media reports

In Bloomingdale, a store that sells primarily adult videos opened up in the downtown area months before the city council there adopted a new ordinance restricting the locations available to adult businesses.

Prior to the council meeting where the vote took place, Butler Mayor Joseph Heywang characterized the new ordinance as a preventive measure taken “so we don’t run into the problem like our neighboring town.”

In addition to restricting where adult businesses may locate within Butler, the new ordinance reportedly also prohibits exterior merchandise displays; requires adult businesses to build a fence, wall or other barrier that blocks the view to the inside of the store; and prohibits stores from having video viewing booths.

Butler is just one of several New Jersey towns that have adopted new sexually oriented business ordinances in recent years. Carlstadt, Hasbrouck Heights, Paterson and South Hackensack all have updated their adult business ordinances and more cities are expected to follow suit.

East Rutherford is poised to be the next in line; the planning board there currently is reviewing an ordinance that would restrict the location of adult video stores, strip clubs and go-go bars to an industrial area of town, isolated from residential areas.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box to Introduce 'Vibrosa Mini' Egg Vibe at Altitude Intimates

Honey Play Box will unveil its new Vibrosa Mini discreet, triple-stimulation egg vibrator at the Altitude Intimates Show in Las Vegas later this month.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Icon Debuts New 'Ultra' Panty Vibe

Icon Brands has introduced its new Ultra panty vibrator.

CalExotics Debuts 'Endless Summer' Vibe Collection

CalExotics has introduced its new Endless Summer collection of three vibrators.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced four new pleasure products from its Beau Coeur collection.

Kansas Plaintiff Drops Chaturbate AV Suit, Revamps SuperPorn Complaint

The plaintiff in a lawsuit alleging that cam platform Chaturbate violated Kansas’ age verification law has voluntarily dismissed that action, while retooling a similar complaint against adult site SuperPorn.

Motorbunny Offering Accessories to Retailers at Wholesale Prices for Limited Time

Motorbunny has announced that it is providing retailers with travel accessories for its rideable sex machines and other pleasure products at wholesale prices for a limited period.

Besharam Brings Sexual Wellness to 'Zepto Prom Night' Event

Besharam participated in Zepto’s Prom Night event in Mumbai, making it one of the first sexual wellness brands to do so.

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

Show More