N.J. Town Adopts New Rules to Prevent Adult Shops

BUTLER, N.J. — The Borough Council of Butler, N.J. has designated two areas along a state highway that passes through the outskirts of the town in order to prevent adult shops from opening up in its downtown area — as has happened in nearby Bloomingdale, N.J.

The council voted 6-0 to pass a zoning ordinance that limits adult bookstores and novelty shops to locations off portions of the state highway’s southbound lane, according to local media reports

In Bloomingdale, a store that sells primarily adult videos opened up in the downtown area months before the city council there adopted a new ordinance restricting the locations available to adult businesses.

Prior to the council meeting where the vote took place, Butler Mayor Joseph Heywang characterized the new ordinance as a preventive measure taken “so we don’t run into the problem like our neighboring town.”

In addition to restricting where adult businesses may locate within Butler, the new ordinance reportedly also prohibits exterior merchandise displays; requires adult businesses to build a fence, wall or other barrier that blocks the view to the inside of the store; and prohibits stores from having video viewing booths.

Butler is just one of several New Jersey towns that have adopted new sexually oriented business ordinances in recent years. Carlstadt, Hasbrouck Heights, Paterson and South Hackensack all have updated their adult business ordinances and more cities are expected to follow suit.

East Rutherford is poised to be the next in line; the planning board there currently is reviewing an ordinance that would restrict the location of adult video stores, strip clubs and go-go bars to an industrial area of town, isolated from residential areas.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Missouri Lawmaker Attempts to Revive 'Health Warnings' for Adult Sites

A Missouri state representative has introduced a bill that would require adult sites to post notices warning users of alleged physical, mental, and social harms associated with pornography, despite a previous federal court ruling against such requirements.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Show More