N.J. Town Adopts New Rules to Prevent Adult Shops

BUTLER, N.J. — The Borough Council of Butler, N.J. has designated two areas along a state highway that passes through the outskirts of the town in order to prevent adult shops from opening up in its downtown area — as has happened in nearby Bloomingdale, N.J.

The council voted 6-0 to pass a zoning ordinance that limits adult bookstores and novelty shops to locations off portions of the state highway’s southbound lane, according to local media reports

In Bloomingdale, a store that sells primarily adult videos opened up in the downtown area months before the city council there adopted a new ordinance restricting the locations available to adult businesses.

Prior to the council meeting where the vote took place, Butler Mayor Joseph Heywang characterized the new ordinance as a preventive measure taken “so we don’t run into the problem like our neighboring town.”

In addition to restricting where adult businesses may locate within Butler, the new ordinance reportedly also prohibits exterior merchandise displays; requires adult businesses to build a fence, wall or other barrier that blocks the view to the inside of the store; and prohibits stores from having video viewing booths.

Butler is just one of several New Jersey towns that have adopted new sexually oriented business ordinances in recent years. Carlstadt, Hasbrouck Heights, Paterson and South Hackensack all have updated their adult business ordinances and more cities are expected to follow suit.

East Rutherford is poised to be the next in line; the planning board there currently is reviewing an ordinance that would restrict the location of adult video stores, strip clubs and go-go bars to an industrial area of town, isolated from residential areas.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SinParty Integrates Vibe-Connect Creator Engagement Tools

Creator platform SinParty has partnered with Honey Play Box to add the pleasure brand's Vibe-Connect creator engagement tools.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Salorein Debuts 'Sabrina' Suction Torso

Pleasure brand Salorein has released its new "Sabrina" suction torso.

Toendi Debuts 'Pandora' Stimulator

Toendi has unveiled its new Pandora clitoral stimulator.

Beisar Introduces 'Phantom' Dildo

Beisar has debuted its Phantom fantasy dildo.

Full Circle to Debut New Pleasure Products at ANME

Full Circle will introduce its new AI companion love dolls and head-equipped torso dolls at ANME trade show, running July 12-15 at the Burbank Marriott.

Our Erotic Journey Rolls Out Store Locator Site Feature

Our Erotic Journey (OEJ) has debuted its new Store Locator feature on its website and app.

Show More