N.J. Town Adopts New Rules to Prevent Adult Shops

BUTLER, N.J. — The Borough Council of Butler, N.J. has designated two areas along a state highway that passes through the outskirts of the town in order to prevent adult shops from opening up in its downtown area — as has happened in nearby Bloomingdale, N.J.

The council voted 6-0 to pass a zoning ordinance that limits adult bookstores and novelty shops to locations off portions of the state highway’s southbound lane, according to local media reports

In Bloomingdale, a store that sells primarily adult videos opened up in the downtown area months before the city council there adopted a new ordinance restricting the locations available to adult businesses.

Prior to the council meeting where the vote took place, Butler Mayor Joseph Heywang characterized the new ordinance as a preventive measure taken “so we don’t run into the problem like our neighboring town.”

In addition to restricting where adult businesses may locate within Butler, the new ordinance reportedly also prohibits exterior merchandise displays; requires adult businesses to build a fence, wall or other barrier that blocks the view to the inside of the store; and prohibits stores from having video viewing booths.

Butler is just one of several New Jersey towns that have adopted new sexually oriented business ordinances in recent years. Carlstadt, Hasbrouck Heights, Paterson and South Hackensack all have updated their adult business ordinances and more cities are expected to follow suit.

East Rutherford is poised to be the next in line; the planning board there currently is reviewing an ordinance that would restrict the location of adult video stores, strip clubs and go-go bars to an industrial area of town, isolated from residential areas.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Florida Attorney General Dismisses AV Suit Against Segpay

The Florida attorney general’s office on Monday agreed to dismiss claims against payment processor Segpay in a lawsuit over alleged noncompliance with the state’s age verification law.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited edition Rider Desire Black sex machine.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

FTC Weighs Reboot of 'Click to Cancel' Rulemaking Process

The Federal Trade Commission has invited public comments on a petition to renew trade regulation rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

New Federal Bills Aim to Repeal Section 230

Members of Congress this week introduced two bills calling for the repeal of Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Ball & Chain Debuts New 'Sex Dice' Game

Ball & Chain has introduced its Really Big Sex Position Dice game.

Wicked Sensual Care Debuts New Lube, Kits

Wicked Sensual Care (WSC) has introduced its first aloe-based lubricant and two new Adventure kits.

Show More