Home > News > U.K. Advertisers Pull Ads on IMDB • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

U.K. Advertisers Pull Ads on IMDB

Incident raises questions over control of ad placement.
U.K. Advertisers Pull Ads on IMDB
Get XBIZ News
Aug 23, 2007 7:00 AM PDT    Text size: 
LONDON — Two advertisers have pulled online ads off of Amazon’s Internet Movie Data Base (IMDB) after finding the banners placed next to listings for adult movie titles. The companies that pulled the ads, National Lottery and BarclayCard are both based in the U.K.

“As company policy, we seek to advertise only on reputable websites and temporarily removed our adverts from this site while we carried out a full investigation and spoke to the website,” a Barclays Group spokesperson said.

Barclays Group is the issuer of BarclayCard and several other consumer credit cards, and is one of the largest consumer lending companies in Europe. The company said also that it is investigating the situation and considering reinstatement of the ads.

"The Internet Movie Database seeks to list all the movies which have ever been made, including adult ones, but by no stretch of the imagination could it be described as a porn site,” the Barclays spokesperson said.

So far, other advertisers on IMDB including Hewlitt Packard, Motorola, Hilton Hotels and Citro?n have not pulled any of their ads.

Recently, social networking website Facebook had several advertisers, including Vodafone, pull advertising off the site after the ads were placed next to member profiles that did not meet company standards for appropriate content.

The incidents raise questions about future online advertising campaigns on sites in which the marketers have very little control over ad placement or advertising on sites that are comprised mostly of user-generated content.

The Incorporated Society of British Advertisers’ marketing manager Alex Ricks said that advertisers should be cautious about making sure to take as many precautions as possible in placing their ads in order to avoid association with inappropriate content and that controls should be in place if ads needed to be removed quickly.

“They do need to be wary of brand damage through association with content that they may consider questionable,” Ricks said.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

XBIZ.net Paysite Meetup

Jul 13 - Jul 13
Barcelona, Spain

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!