Home > News > X-ASVP Proposes National ‘Do Not Email’ Registry • Bookmark   • Newsletters   • Register Search Options


X-ASVP Proposes National ‘Do Not Email’ Registry

X-ASVP Proposes National ‘Do Not Email’ Registry
Get XBIZ News
Jul 23, 2007 2:00 PM PDT    Text size: 
SACRAMENTO — The X-ASVP Committee, a nongovernmental, nonprofit organization, has announced a lobbying effort to persuade Congress to declare the X-ASVP anti-spam protocol as legally equivalent to a “national do not email registry” under the CAN-SPAM Act.

When CAN-SPAM was passed in 2003, one of its provisions called for the Federal Trade Commission to set forth a “plan and timetable for establishing a nationwide marketing Do-Not-Email registry.” The FTC eventually concluded that establishing such a registry was impracticable, and put off the establishment of the registry pending the development of improved authentication protocols.

“It is clear, based on spammers’ abilities to exploit the structure of the email system, that the development of a practical and effective means of authentication is a necessary tool to fight spam,” the FTC stated in its 2004 report. “Therefore, the commission encourages the private market to develop an authentication standard. Authentication is not only required to make a registry effective, but may even substantially address the underlying problem that prompted Congress to consider the establishment of a registry.”

Gerald Klaas, chair of the X-ASVP Committee, told XBIZ that his organization believes it has created an authentication standard sufficient to answer the concerns the FTC stated in its 2004 report.

In layman’s terms, Klass said, the X-ASVP protocol is “a way for someone to post a ‘no trespassing’ sign on their in-box.”

Under the X-ASVP protocol, a URL is derived from each individual email address where the owner of the address can post publicly available preference settings. The user can simply reject all incoming spam, or unsolicited commercial e-mail (UCE), or set their preferences to accept mail from specific senders and/or domains while rejecting others.

“You can get as granular [with the preferences] as you want,” Klaas said.

Asked about the potential impact of the X-ASVP system on the online adult industry, Klaas noted that the level of specificity users can employ in their email preferences would allow customers of adult sites to tailor their preferences such that they could still receive the legitimate messages sent by adult websites or email lists they have signed up for, while locking out other forms of spam.

A more obvious and direct benefit to the industry, Klaas said, is that the system would serve to clean up adult industry in-boxes, as well.

“You [the adult industry] have the same issues with spam consuming your server resources and reducing efficiency as everybody else,” Klaas said.

Klaas noted that one of the primary differences between the X-ASVP system and other email registry proposals is that the X-ASVP does not involve a central database of email addresses.

“I hate to even use the term ‘registry’ because that implies a big database,” Klaas said.

Under the X-ASVP system, the file that contains preferences for each email recipient is stored at a unique URL which resides with the end-user’s ISP. Among other advantages, Klaas noted that the distributed nature of the X-ASVP system avoids creating a centralized database — an inviting target for spammers, phishers and hackers of all sorts.

Another advantage to the system proposed by X-ASVP, Klaas said, is that there is no cost to the end-user, or to the advertisers that send out email.

In Utah and Michigan, where UnSpam Technologies operates child protective email registries, “they run a database, and the ‘cleansing’ is something that you have to pay for,” Klaas said. Such is not the case with the not-for-profit X-ASVP protocol.

Although X-ASVP has begun a lobbying effort to get Congress to declare the system the equivalent of a national do-not-email registry, Klaas told XBIZ that he doesn’t think that an act of Congress is needed, technically, to establish the registry.

“Since CAN-SPAM already has a provision directing the FTC to create a national registry, I think all this would require is a finding from the FTC,” Klaas said.

Specifically, what X-ASVP would like to see is for Congress to define a “no” setting in a user’s publicly available X-ASVP profile as equivalent to a listing in a national do-not-email registry for the purposes of CAN-SPAM enforcement.

According to X-ASVP, such a legislative finding would make it illegal to send UCE to email addresses where the owner of the address has posted a blanket “no” setting with regards to UCE.

Klaas acknowledged that the X-ASVP system only marks the beginning of a solution to the spam problem, as it will take some time for the peer-supported X-ASVP protocol to be widely distributed. Nonetheless, Klaas said that adopting would be an all-important first step.

“For years, the question with the solution to the spam problem has been ‘how do you get there from here’ — and very little progress has been made in the last 10 years,” Klaas said. “This [X-ASVP] doesn’t alleviate the need for spam filtering for a very long time, but it does put us on the path to a real solution.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Camming Issue: Opportunities, Empowerment — A Female Owners Perspective

Live webcams are within easy reach of nearly everyone these days, no matter where in the world they live or their financial wherewithal, making the business an accessible and attractive option for anyone... More »

Camming Issue: Juan Bustos Eyes Technological Challenges, Opportunities

Today’s live cam industry is based upon technology — but it is also driving technology and the business models it enables, bringing both challenges and opportunities to the companies competing... More »

Camming Issue: Studio 20 Snapshot

As one of camming’s most vibrant capitals, Romania boasts a bevy of beautiful and talented models, along with an advanced technological infrastructure and professional cam studios that support this... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!