New Zealand Adult Business Seeks Public Investors

AUCKLAND, New Zealand — Adult business owner Steve Crowe is seeking public investment by offering shares of Vixen Direct on the New Zealand Stock Exchange (NZX).

Only nine adult companies are publicly traded. Three of those are located in Australia, Germany and Spain with the rest headquartered in the U.S. Only two of the publicly traded adult companies, Germany’s Beate Uhse and Playboy can claim revenues of more than $250 million.

Crowe said that he would like to raise $5 million to expand his business that primarily sells adult DVDs to the Australian and South African markets. He also would like to launch a chain of high-end adult retail shops geared toward women and couples.

In the process of creating a prospectus for the initial public offering, Crowe is required to have the value of his business appraised. However, every accounting firm that he has approached to do the valuation has turned him down on moral grounds.

He claims to have enlisted a brokerage to help him with the offering, once he is ready to bring it to market. Ironically, in 2003, Crowe sued the stock exchange when its name was changed to the NZX, claiming infringement on a magazine of the same name. Crowe also is planning to run in Auckland’s upcoming mayoral race.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

COTR Acquires Le Wand, b-Vibe and The Cowgirl Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Kheper Releases Flavored 'All Dicks,' 'All Chicks' Lollipops

Kheper Games has debuted its new All Dicks Penis Suckers and All Chicks Pussy Suckers.

Amalia Davis, Leya Desantis Star in Latest From SexArt

Amalia Davis and Leya Desantis star in the latest release from MetArt studio brand SexArt, titled "My Treasure."

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Jewelz Blu Stars in Latest Gangbang From Ricky's Room

Jewelz Blu stars in a new gangbang scene from Ricky's Room, titled “Every Hole Is The Goal.”

Alexis Fawx, Armani Black Make Their Bellesa Plus Debuts

Armani Black and multi-XMAs winner Alexis Fawx have made their Bellesa Plus debuts alongside John Legendary in the latest episode of the studio’s “Blind Date” series.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

DomCon LA Cracks the Whip on Community and Kink Education

As DomCon attendees packed up their paddles and checked out of the LAX Hilton following a long weekend of play parties, classes, and high-impact reunions with old friends, it was easy to tell who was there for the 23rd year of LA’s premier BDSM gathering and who was a business traveler from Cleveland who happened to be in the weird place at the right time.

Show More