New Zealand Adult Business Seeks Public Investors

AUCKLAND, New Zealand — Adult business owner Steve Crowe is seeking public investment by offering shares of Vixen Direct on the New Zealand Stock Exchange (NZX).

Only nine adult companies are publicly traded. Three of those are located in Australia, Germany and Spain with the rest headquartered in the U.S. Only two of the publicly traded adult companies, Germany’s Beate Uhse and Playboy can claim revenues of more than $250 million.

Crowe said that he would like to raise $5 million to expand his business that primarily sells adult DVDs to the Australian and South African markets. He also would like to launch a chain of high-end adult retail shops geared toward women and couples.

In the process of creating a prospectus for the initial public offering, Crowe is required to have the value of his business appraised. However, every accounting firm that he has approached to do the valuation has turned him down on moral grounds.

He claims to have enlisted a brokerage to help him with the offering, once he is ready to bring it to market. Ironically, in 2003, Crowe sued the stock exchange when its name was changed to the NZX, claiming infringement on a magazine of the same name. Crowe also is planning to run in Auckland’s upcoming mayoral race.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

ERIKALUST Releases 'Dancing on My Own'

Tula Vida stars with Julia Roca in the latest release from ERIKALUST, titled “Dancing on My Own.”

Miss Teela Toplines Latest Volume of Angelo Godshack's 'Hardcore Gangbangs'

Miss Teela headlines the eighth volume of director Angelo Godshack's "Hardcore Gangbangs," from Evil Angel.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Hazel Moore, Elizabeth Skylar Topline Latest 'Student Teacher Relations' From Sweetheart Video

Hazel Moore and Elizabeth Skylar headline the third volume of “Student Teacher Relations” from Mile High Media studio imprint Sweetheart Video.

Cheerleader Kait Stars in Latest From Elegant Angel

Cheerleader Kait stars with reigning and three-time XMAs Male Performer of the Year Vince Karter in the latest release from Elegant Angel, titled “You Want It Deeper?”

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Rachel Rampage Makes Her Jules Jordan Debut

Rachel Rampage has made her debut for Jules Jordan Video alongside Manuel Ferrara.

Zoey Uso, Demi Hawks & Skylar Snow Front Latest From Girlsway

Zoey Uso, Demi Hawks, and Skylar Snow star in the latest Girlsway release, titled “Perky and Perfect.”

Show More