New Zealand Adult Business Seeks Public Investors

AUCKLAND, New Zealand — Adult business owner Steve Crowe is seeking public investment by offering shares of Vixen Direct on the New Zealand Stock Exchange (NZX).

Only nine adult companies are publicly traded. Three of those are located in Australia, Germany and Spain with the rest headquartered in the U.S. Only two of the publicly traded adult companies, Germany’s Beate Uhse and Playboy can claim revenues of more than $250 million.

Crowe said that he would like to raise $5 million to expand his business that primarily sells adult DVDs to the Australian and South African markets. He also would like to launch a chain of high-end adult retail shops geared toward women and couples.

In the process of creating a prospectus for the initial public offering, Crowe is required to have the value of his business appraised. However, every accounting firm that he has approached to do the valuation has turned him down on moral grounds.

He claims to have enlisted a brokerage to help him with the offering, once he is ready to bring it to market. Ironically, in 2003, Crowe sued the stock exchange when its name was changed to the NZX, claiming infringement on a magazine of the same name. Crowe also is planning to run in Auckland’s upcoming mayoral race.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 4 New Styles From Cottelli Lingerie

Orion Wholesale has introduced four new styles from its Cottelli Lingerie line.

New Federal Report Slams Debanking but Ignores Adult Industry

The Office of the Comptroller of the Currency (OCC) on Wednesday released a report on debanking activities at nine large national banks, but omitted any mention of the adult industry, despite previously identifying it as a sector facing banking discrimination.

Ravyn Alexa Makes Her Reality Kings Debut

Ravyn Alexa has made her debut for Reality Kings alongside Lucas Frost in the studio's latest release, titled "Inked and Oiled."

Yhivi Stars in Latest From Kink.com

Yhivi stars with director John Paul "The Pope" in the latest release from Kink.com, titled "Bound and Squirting."

TTS Expands Testing Coverage to 300 New Labs

Talent Testing Service (TTS) has expanded its coverage to 300 ARCPoint and Any Lab Test Now locations across the U.S.

EU Court Rejects Stripchat Challenge of Past VLOP Designation

The EU’s General Court on Wednesday ruled against Stripchat in a lawsuit seeking to annul a 2023 European Commission decision designating the site as a “very large online platform” (VLOP) under the Digital Services Act (DSA).

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Penny Barber Leads Latest From MYLF

Penny Barber stars with newcomer Vince Vicious in the latest release from MYLF.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

Emma Rose, Kasey Kei Star in Latest From Transfixed

Multi-XMAs winner Emma Rose and Kasey Kei star with Ameena Green in the latest release from Transfixed, titled "A Nuru Solution."

Show More