New Zealand Adult Business Seeks Public Investors

AUCKLAND, New Zealand — Adult business owner Steve Crowe is seeking public investment by offering shares of Vixen Direct on the New Zealand Stock Exchange (NZX).

Only nine adult companies are publicly traded. Three of those are located in Australia, Germany and Spain with the rest headquartered in the U.S. Only two of the publicly traded adult companies, Germany’s Beate Uhse and Playboy can claim revenues of more than $250 million.

Crowe said that he would like to raise $5 million to expand his business that primarily sells adult DVDs to the Australian and South African markets. He also would like to launch a chain of high-end adult retail shops geared toward women and couples.

In the process of creating a prospectus for the initial public offering, Crowe is required to have the value of his business appraised. However, every accounting firm that he has approached to do the valuation has turned him down on moral grounds.

He claims to have enlisted a brokerage to help him with the offering, once he is ready to bring it to market. Ironically, in 2003, Crowe sued the stock exchange when its name was changed to the NZX, claiming infringement on a magazine of the same name. Crowe also is planning to run in Auckland’s upcoming mayoral race.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Milena Ray Is Hustler's 'Cover Honey' for May

Milena Ray is the Cover Honey for the May issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Davide Esposito.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

Vanna Bardot, Chloe Foxxe Headline 'Dad's Lesbian Lover 4'

Two-time XMAs Female Performer of the Year Vanna Bardot and Chloe Foxxe topline the fourth volume of "Dad's Lesbian Lover," the latest release from Girlfriends Films.

Andylynn Payne, Sasha Tatcha Topline 'TS Girls Do It Best 3' From TransSensual

Andylynn Payne and Sasha Tatcha headline "TS Girls Do It Best 3," from Mile High Media studio imprint TransSensual.

Casey Calvert Wraps Production on Girlsway Feature 'Straight Girls'

Adult Time has announced that production has wrapped on the feature, "Straight Girls," directed by multi-XMAs winner Casey Calvert.

On the Set: Seth Gamble, Wicked Serve Up 'Sweet Juggz of Justice'

It’s Easter Sunday, and there’s a rainbow shining at Tranquility Canyon Movie Ranch in Santa Clarita, California. Only this one isn’t in the sky. It’s on the ground and made up of four powerhouse performers, Angel Youngs, Octavia Red, Rissa May, and Vanna Bardot, dressed in vivid, artfully styled color on the set of Seth Gamble’s new Wicked Pictures feature, “Sweet Juggz of Justice.”

Violet Voss Makes Her Blacked Raw Debut

Violet Voss has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside multi-XMAs winner Isiah Maxwell.

Penny Barber, Nina Nova Star in Latest From Girlsway

2025 XMAs MILF Performer of the Year Penny Barber stars with Nina Nova in the latest release from Girlsway series "Mommy's Girl," titled "A Bit of a Stretch."

Lucy Mochi Makes Her Jules Jordan Debut

Lucy Mochi has made her debut for Jules Jordan Video alongside Hollywood Cash.

Show More