DateApp Offers Free Webmaster Tutorials

ATLANTA — DateApp.com is now providing a weekly interactive classroom to help webmasters who use its software create and market custom dating sites.

“Our technology is user friendly, but in talking to webmasters, we found many had no idea they could do things like customizing the front end of a site or tying into a whole dating network,” said John Michael Cataldi, CEO of DateApp.

DateApp’s hour-long online classrooms are being offered at no charge and will cover topics such as application training, competitive analysis, advanced pay-per-click management, marketing tactics and strategy.

“We’re teaching webmasters not just how to use our technology, but also how to market their sites on little or no budget and how to maximize ROI,” Cataldi said. “We’re inviting in guest speakers who can help webmasters develop better strategies to target and convert dating traffic, such as creating community-based dating portals.”

Attendance at the sessions is being limited to 15 webmasters in order to provide each webmaster with individual instruction on topics of interest to them.

“It is important for webmasters to understand the flexibility of our dating application, including the set up of their affiliate network and [search engine optimization],” said Lee Markham, vice president of technology at DateApp. “These are powerful tools to increase their own profitability.”

The company plans to run multiple sessions simultaneously to meet demand and will create “specialized interest groups” to ensure the weekly lessons focus on the specific marketing needs of niche sites.

“We learn as much from our partners as they do from us,” Cataldi said. “Our webmasters’ insight and our internal metrics on optimization conversion rates guides our future product development and their profit potential.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More