PureCash Program to Shutter Doors

CYBERSPACE — Adult affiliate program PureCash will be shutting its doors and redirecting all traffic by midnight on March 14, according to a statement made by the company today.

Operated through a partnership between MikeAI’s HiRise Entertainment and Web Entertainment Group, the program will be closing because of MikeAI’s move away from the adult industry as he pursues more mainstream opportunities.

“We respect [his] decisions and wish [him] the best of luck with [his] future endeavors,” a Purecash spokesperson said in the statement. “Due to these circumstances, we feel it is best to close the PureCash program.”

After the announcement was made, speculation on industry message boards ranged from sad to accusatory, with some posters suggesting that PureCash was going to attempt to steal traffic from the affiliate program.

Web Entertainment Group’s Cory Hedgepeth attempted to dissuade that theory with a post on GoFuckYourself.com, clarifying the situation and offering assurances that traffic would be redirected if requested.

“If you email cory@purecash.com with your username for PureCash and the link to a location where you would like all of the traffic from your account redirected to, we will be happy to set that up for you,” Hedgepeth said. “We just wanted to be clear that this is in no way an attempt to steal anyone’s hard-earned traffic, simply a business decision.”

Hedgepeth also assured the community that WEG’s affiliate programs, WEGCash and G3X, would not be closing down.

Hirise and MikeAI’s movement away from PureCash is the second indication of his return to mainstream industry.

In early December, MikeAI and Serge Birbair handed over operation of the Oprano webmaster community to Jim McAnally and Nick.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC: TAKE IT DOWN Act Provisions Take Effect May 19

The Free Speech Coalition has issued a reminder notice that the notice-and-removal requirements of the federal TAKE IT DOWN Act will go into effect on May 19.

Venus Berlin Joins ASACP as Media Sponsor

Venus Berlin has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

XBIZ Miami's Host Hotel Sold Out; Additional Hotel Added

Guest rooms at XBIZ Miami’s exclusive conference venue, Goodtime Hotel in South Beach, are now completely sold out.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

'Collective Corruption' Relaunches Through PAYSITE

Fetish and BDSM membership site Collective Corruption has relaunched through PAYSITE.

RocketGate Taps Joël Drapeau for Senior Account Executive Role

Payment processing company RocketGate has hired industry veteran Joël Drapeau as its new account executive for business development and client relations.

VR Reloaded: Inside the Next Era of Immersive Adult Entertainment

For years, virtual reality in adult entertainment hovered somewhere between “quirky novelty” and “exciting promise of things to come.” While the technology hinted at a radically different way to experience erotic media, early experiments often required bulky headsets, complicated downloads, and production techniques that weren’t yet quite up to the task.

Pineapple Support Names Ocean Hanx Brand Ambassador

Pineapple Support has named creator Ocean Hanx as its newest brand ambassador.

Meta Restores Playboy Germany Facebook Page After Court Order

The Facebook page of Playboy Germany, the German-language edition of the magazine, is now back online after a two-month suspension by Meta, following an order by the Düsseldorf Regional Court.

UPDATED: European Commission Unveils AV App, Addresses Hacks

The European Commission’s age verification app is now technically ready and will soon be available for EU citizens to use in order to prove their age when accessing online platforms, European Commission President Ursula von der Leyen announced Tuesday.

Show More