Study: Security Fears Hurting Web Businesses

SAN FRANCISCO, Calif. – As Americans become more aware of risks associated with identity theft and computer attacks, they are less likely to share personal information or make transactions online, according to an annual study conducted by RSA Security.

The phone survey of more than 1,000 computer users revealed that while 61 percent feel they are more informed about identity theft and computer attacks than they were a year ago, 23 percent feel more vulnerable.

About 43 percent of respondents said concerns over security weaknesses have prompted them to stop dealing with websites that require them to give out personal information. More than half or those surveyed — 53 percent — said they have lost confidence in traditional user ID/password-based security schemes, and 70 percent believe websites aren’t providing adequate protection for their personal information.

“Clearly, there’s a lot of work to be done if businesses want to build more online trust with consumers,” said John Worrall, vice president of worldwide marketing at RSA Security. “While awareness of threats remains high, consumer confidence in dealing with threats is low.”

According to the survey, poor management of PINs and passwords for access to online services is the top security concern for most users, and consumers are increasingly insisting that websites provide members with a second level of protection beyond passwords.

“We’ve seen the beginnings of a trend toward the widespread replacement of passwords with better authentication methods,” Worrall said. “Its continuation will help bridge the gap between consumer awareness of identity theft and actual protection against it.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

Show More