Study: Security Fears Hurting Web Businesses

SAN FRANCISCO, Calif. – As Americans become more aware of risks associated with identity theft and computer attacks, they are less likely to share personal information or make transactions online, according to an annual study conducted by RSA Security.

The phone survey of more than 1,000 computer users revealed that while 61 percent feel they are more informed about identity theft and computer attacks than they were a year ago, 23 percent feel more vulnerable.

About 43 percent of respondents said concerns over security weaknesses have prompted them to stop dealing with websites that require them to give out personal information. More than half or those surveyed — 53 percent — said they have lost confidence in traditional user ID/password-based security schemes, and 70 percent believe websites aren’t providing adequate protection for their personal information.

“Clearly, there’s a lot of work to be done if businesses want to build more online trust with consumers,” said John Worrall, vice president of worldwide marketing at RSA Security. “While awareness of threats remains high, consumer confidence in dealing with threats is low.”

According to the survey, poor management of PINs and passwords for access to online services is the top security concern for most users, and consumers are increasingly insisting that websites provide members with a second level of protection beyond passwords.

“We’ve seen the beginnings of a trend toward the widespread replacement of passwords with better authentication methods,” Worrall said. “Its continuation will help bridge the gap between consumer awareness of identity theft and actual protection against it.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

YourPaysitePartner Rebrands as Paysite.com

YourPaysitePartner has officially been rebranded as Paysite.com.

SWR Data Announces 2026 'State of Creator' Winter Report

Adult industry market research outfit SWR Data has announced that it will release data from its annual State of the Creator survey at an XBIZ LA workshop, taking place at the Kimpton Everly Hotel.

Holly Randall Launches Marketing Firm, Signs Stripchat Deal

Holly Randall has launched her new marketing firm, Holly Randall Agency, and signed the agency’s first deal with Stripchat.

2026 XBIZ Conference Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ 2026, the latest edition of North America’s largest adult industry conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Dreamcam Rolls Out Browser-Based Passthrough VR

Dreamcam has introduced passthrough VR to its livestreaming platform.

2026 TEAs Nominees Announced

Nominees for the 2026 Trans Erotica Awards (TEAs), presented by Clips4Sale, have been announced. The ceremony will return to the Avalon in Hollywood on Sunday, March 8.

Lauren Phillips, Derek Kage Cap AEBN's Top 100 Stars of 2025

AEBN has revealed its top 100-selling stars of 2025 in both gay and straight theaters.

2026 XBIZ LA Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ 2026 conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Needemand Joins ASACP as Corporate Sponsor

French tech startup Needemand has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

Utah State Legislator Proposes New 'Porn Tax'

A Utah state senator introduced a bill on Monday that would impose a 7% tax on the gross receipts of adult websites doing business in that state, plus require adult sites to pay an annual $500 fee.

Show More