Playboy Attributes Rise in 4Q Profits to Internet, TV

NEW YORK – Playboy Enterprises reported $14.5 million in net profit for the fourth quarter 2004, compared to a $6.7 million loss in the previous year, returning the company to profitability, raisings the company's share price by 43 cents to $12.72, and outpacing analysts' forecasts.

Playboy attributes revenue growth to its U.S. and international television channels, website subscriptions, cable video-on-demand, satellite and overall lower programming amortization compared to the same time last year. Profits were also announced from the company's international wireless deals that feature Playboy content.

Playboy's holdings include Playboy magazine, adult cable TV channel Spice and a licensing business that markets the trademark Playboy bunny on clothing and other products.

"As a result of the solid performance in our key businesses and our improved financial position, we delivered on our 2004 projections and are well positioned for 2005," Playboy's CEO Christie Hefner said. "The year's results also benefited from lower interest expense due to the debt restructuring we completed last April."

Playboy's filing with the Securities and Exchange Commission reported an operating income for the 2004 fourth quarter of $13.6 million, up 54 percent from the $8.9 million recorded in the 2003 fourth quarter. However, Playboy's Licensing and Publishing Groups recorded lower quarter-over-quarter results, due to revenue and operating income generated in the 2003 fourth quarter, despite the company's 50th Anniversary and the sale of art, manuscripts and memorabilia, which generated $1.8 million of income.

For the overall year of 2004, Playboy reported net income of $10 million, compared to a 2003 net loss of $7.6 million, or $0.31 per basic and diluted share. Playboy's 2004 fourth quarter also included an insurance recovery of $5.6 million.

Playboy said it expects its earnings in 2005 to increase to around 40-45 cents per share.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hazel Heart, Rissa May & Isabella Jules Lead Latest From Girlsway

Hazel Heart stars with Rissa May and Isabella Jules in the latest release from Girlsway, titled “No Boys, No Problem!”

Dallas Rea Makes Her TeamSkeet Debut

Dallas Rea has made her debut for TeamSkeet alongside Chris Sterling.

On the Set: Cherry Kiss Caps a Decade With 'Cherry on Top'

Cherry Kiss is dabbing sweat off Seth Gamble’s forehead as he hovers over Ella Reese, a black makeup bag slung across her chest.

Ariel Demure, Penny Barber Star in Latest From Transfixed

Reigning and two-time XMAs Trans Performer of the Year Ariel Demure stars with Penny Barber in the latest release from Transfixed, titled "An Easy Prospect."

Lucy Mochi Stars in Latest From New Sensations

Lucy Mochi stars with reigning and three-time XMAs Male Performer of the Year Vince Karter in the latest release from New Sensations.

Wicked Wraps Production on Crime Thriller 'Reputation'

Wicked Pictures has wrapped production on its new psychological crime thriller, "Reputation," co-directed by Michael Vegas and Siouxsie Q.

Leilani Li Fronts Latest From Grooby VR

Leilani Li stars in the latest release from Grooby VR, titled "Worshipping Leilani."

Gigi Dior Performs Her 1st DP for Elegant Angel

Gigi Dior performs her first DP alongside multi-XMA winners Christian Clay and Vince Karter in the first scene from Elegant Angel's "MILF Performers of the Year 2026."

Violet Myers Leads Latest From Digital Playground

Violet Myers stars with Lucas Frost in the latest limited series from Digital Playground, titled “The Double Agents.”

KiwiSourcing Joins Pineapple Support as Sponsor

Outsourcing and consulting firm KiwiSourcing has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More