Playboy Attributes Rise in 4Q Profits to Internet, TV

NEW YORK – Playboy Enterprises reported $14.5 million in net profit for the fourth quarter 2004, compared to a $6.7 million loss in the previous year, returning the company to profitability, raisings the company's share price by 43 cents to $12.72, and outpacing analysts' forecasts.

Playboy attributes revenue growth to its U.S. and international television channels, website subscriptions, cable video-on-demand, satellite and overall lower programming amortization compared to the same time last year. Profits were also announced from the company's international wireless deals that feature Playboy content.

Playboy's holdings include Playboy magazine, adult cable TV channel Spice and a licensing business that markets the trademark Playboy bunny on clothing and other products.

"As a result of the solid performance in our key businesses and our improved financial position, we delivered on our 2004 projections and are well positioned for 2005," Playboy's CEO Christie Hefner said. "The year's results also benefited from lower interest expense due to the debt restructuring we completed last April."

Playboy's filing with the Securities and Exchange Commission reported an operating income for the 2004 fourth quarter of $13.6 million, up 54 percent from the $8.9 million recorded in the 2003 fourth quarter. However, Playboy's Licensing and Publishing Groups recorded lower quarter-over-quarter results, due to revenue and operating income generated in the 2003 fourth quarter, despite the company's 50th Anniversary and the sale of art, manuscripts and memorabilia, which generated $1.8 million of income.

For the overall year of 2004, Playboy reported net income of $10 million, compared to a 2003 net loss of $7.6 million, or $0.31 per basic and diluted share. Playboy's 2004 fourth quarter also included an insurance recovery of $5.6 million.

Playboy said it expects its earnings in 2005 to increase to around 40-45 cents per share.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Penthouse Names Hannah Jo May's 'Pet of the Month'

Penthouse Magazine has named Hannah Jo as Pet of the Month for May.

Nia Bleu Fronts Latest From New Sensations

Nia Bleu stars with Damon Dice in the latest release from New Sensations.

Kitana Collins Makes Her WIFEY Debut

Kitana Collins has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband, Tyson, and Anton Harden.

FSC Launches 'Know Your Rights' 1st Amendment Resource Page

The Free Speech Coalition (FSC) has launched "Know Your Rights," a resource page detailing First Amendment protest guidelines.

Utah VPN Rule for Adult Sites Takes Effect This Week

A new law in Utah comes into force Wednesday, making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification.

Lilly Bell Takes Center Stage in May Issue of X3 Magazine

Multi-XMAs award-winner Lilly Bell captures the cover spotlight in the May issue of X3 magazine, the premier publication revealing the real personalities, passions and stories behind top stars.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

Pervz Drops Latest Installment of 'Polar Opposites'

Pervz has debuted the latest installment of the Reptyle cross-site release "Polar Opposites," starring McKenzie Mae, Emma Rosie, Demi Hawks, Coco Lovelock, and Danny Mountain.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Show More