Playboy Attributes Rise in 4Q Profits to Internet, TV

NEW YORK – Playboy Enterprises reported $14.5 million in net profit for the fourth quarter 2004, compared to a $6.7 million loss in the previous year, returning the company to profitability, raisings the company's share price by 43 cents to $12.72, and outpacing analysts' forecasts.

Playboy attributes revenue growth to its U.S. and international television channels, website subscriptions, cable video-on-demand, satellite and overall lower programming amortization compared to the same time last year. Profits were also announced from the company's international wireless deals that feature Playboy content.

Playboy's holdings include Playboy magazine, adult cable TV channel Spice and a licensing business that markets the trademark Playboy bunny on clothing and other products.

"As a result of the solid performance in our key businesses and our improved financial position, we delivered on our 2004 projections and are well positioned for 2005," Playboy's CEO Christie Hefner said. "The year's results also benefited from lower interest expense due to the debt restructuring we completed last April."

Playboy's filing with the Securities and Exchange Commission reported an operating income for the 2004 fourth quarter of $13.6 million, up 54 percent from the $8.9 million recorded in the 2003 fourth quarter. However, Playboy's Licensing and Publishing Groups recorded lower quarter-over-quarter results, due to revenue and operating income generated in the 2003 fourth quarter, despite the company's 50th Anniversary and the sale of art, manuscripts and memorabilia, which generated $1.8 million of income.

For the overall year of 2004, Playboy reported net income of $10 million, compared to a 2003 net loss of $7.6 million, or $0.31 per basic and diluted share. Playboy's 2004 fourth quarter also included an insurance recovery of $5.6 million.

Playboy said it expects its earnings in 2005 to increase to around 40-45 cents per share.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

MAD Creativity on Direction, Teamwork, and Life Behind the Lens

Longtime industry photographer and rising director Mad Creativity came up with his moniker early in his career, while searching for something that would capture both sides of his creative life as a photographer and a freelance graphic designer.

Alana Rose Makes Her Brazzers Debut

Alana Rose has made her Brazzers debut alongside Juniper Ren, Ana Khalifa, and JMac, in “Sluts Up!”

UPDATED: European Commission Unveils AV App, Addresses Hacks

The European Commission’s age verification app is now technically ready and will soon be available for EU citizens to use in order to prove their age when accessing online platforms, European Commission President Ursula von der Leyen announced Tuesday.

Kiki Mink Makes Her WIFEY Debut

Kiki Mink has made her debut for Vixen Media Group studio imprint WIFEY alongside her partner, Cindy, and multi-XMAs winner Isiah Maxwell.

Pixie Kinzi Performs 1st Anal, Headlines LeWood's 6th 'Anal Behavior'

Pixie Kinzi performs her first anal scene and toplines director/performer duo LeWood’s (Francesca Le and Mark Wood) sixth volume of “Anal Behavior,” from Evil Angel.

C. Stylex Makes Her Evil Angel Debut

C. Stylex has made her debut for Evil Angel alongside director Richard Mann.

Nina Nova Makes Her Adult Time Debut

Nina Nova makes her Adult Time debut alongside 2025 XMAs MILF Performer of the Year Penny Barber in the latest installment of the Girlsway series “Mommy’s Girl,” titled “A Bit of a Stretch.”

Naomi Noel Performs Her 1st Anal for Elegant Angel

Naomi Noel performs her first anal alongside Derek Savage in the latest release from Elegant Angel, directed by Jonathan Jordan.

Syren De Mer, Eddie Patrick Cap AEBN's Top Stars for 1st Quarter of 2026

AEBN has revealed its most popular performers in straight and gay theaters for the first quarter of 2026.

Skylar Snow, Angel Youngs Front Latest From Bellesa Plus

Skylar Snow and Angel Youngs star with Charles Dera in the latest release from Bellesa Plus.

Show More