ClickDetective Markets Anti-Click Fraud Software

CYBERSPACE — United Kingdom-based firm ClickDetective has launched a new service targeted at stopping “click fraud,” the company said.

According to ClickDetective, the new service is aimed at firms that use pay-per-click advertising like Overture, Google and Espotting.

ClickDetective founder Alan West said that roughly 5 to 10 percent of clicks that the company has analyzed register as “irregular,” which may mean that Internet surfers are using the advertisements as links to the website or fraudulently clicking on them.

Once analyzed, the ClickDetective software provides a set of tabular reports that show visitor metrics.

Click fraud has been touted as one of the most harmful problems encountered by Internet search engines like Google, according to Google’s Chief Financial Officer George Reyes.

“I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model,” Reyes said in December.

“There’s a lot of bad guys out there that are trying to take advantage of this and it costs, I’m sure not just us, but eBay and Yahoo! and Amazon and the whole crowd, tons of money.”

In November, Google filed its first civil click fraud lawsuit against Texas-based Auctions Expert Internal, claiming that the company had defrauded Google and its advertisers by repeatedly clicking on advertisements.

The search engine giant also participated in the arrests of 32-year-old Michael Bradley in March, who had developed a piece of software called “Google Clique,” that roamed the Internet, clicking on Google AdSense advertisements.

Bradley had first tried to sell his software to the search company for $100,000 and then, when Google failed to respond, threatened to release the program to the “top 100 spammers.”

ClickDetective’s service costs begin at $39 per month for 2,000 monitored click-throughs.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nebraska Legislature Passes Republican's Age Verification Bill With No Votes Against It

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) issued a statement vowing to continue fighting Florida’s age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

APClips Names Avery Jane 'Creator of the Month'

APClips has named Avery Jane its Creator of the Month for March.

JustFor.fans Offers Gumroad Users Platform to Sell NSFW Artwork

JustFor.fans (JFF) is offering Gumroad users a platform to sell NSFW artwork after the latter banned adult content.

Live Cam Academy Offers Free Access to Educational Resources

Live Cam Academy is offering its educational resources for free to content creators and cam models.

Show More