Home > News > Internext Report: The Content Seminar • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Internext Report: The Content Seminar

Internext Report: The Content Seminar
Get XBIZ News
Jan 4, 2005 3:49 PM PST    Text size: 
LAS VEGAS — The content seminar at the 2005 Internext Expo in Las Vegas was subtitled "Where to Buy it, How to Shoot it, Reselling, Licensing and Niches," and was billed as a panel providing a discussion on niches and understanding what the surfers want, which genres are trendy, tried-and-true or under exposed, with side discussions on how to shoot and manage talent, and "when, where and how to buy good content."

Moderated by 3ob.com President Katie Smith, the content seminar featured veteran panelists Eric Matis from Adult.com, Steve Lightspeed of Lightspeed Media, Jason Tucker of Falcon Foto, Steve Jones from Webmaster Central, and James Seibert from Hotmovies.com.

After a brief introduction by Smith, the seminar got quickly underway with a discussion of the basics of obtaining and monetizing content, with Jones offering that, "you can get your feet wet by buying content from reputable companies - it's a good way to start."

Beyond dealing with reputable content providers, however, is the issue of dealing with those who truly understand the material they are producing and marketing.

"Know your niche, and get your content from somebody who understands it," Tucker said.

Using the example of the foot fetish niche, the question was asked, "Who here truly understands foot fetish?" Only two of the many photographers in the audience raised their hands. The panel's response: "The rest of you - don't shoot feet - and if you want foot fetish content, buy it from those two guys!"

Addressing the basic 'types' of content available for purchase, Steve Lightspeed commented that "You can buy non-exclusive, semi-exclusive, and exclusive content - which is basically a contract between you and a photographer who shoots to your needs."

Discussing the importance of having exclusive content, Eric from Adult.com stated that "The return on exclusive content is huge."

"When you're dealing with exclusive content, there is a 'viral' effect where the material is passed around, advertising your site," Matis continued.

Seibert warned that having exclusive content for the sake of having exclusive content wasn't the ultimate goal, however.

"If you're buying exclusive content, make sure it's worth it," said Seibert. "You have to like what you're trying to sell."

Tucker opined that, "you have to balance it out. Watch what you're shooting, and remember that niche-specific exclusive content pleases members and increases retention."

Lightspeed agreed.

"It's not just exclusive content, but exclusive models," he said.

Another issue that came up was the popularity of shooting photos versus videos.

According to Seibert, "there's still a lot of people who want to see pictures, while an increasing number of broadband surfers are demanding videos."

Tucker emphasized the fact that surfers do not see video screen caps as "pictures" and recommended that proper still photos be taken alongside any video shoot, a point which Matis concurred on.

"It's important to have pictures as well as videos. Like for us, we need stills for DVD box covers," Matis said.

Katie then posed the question: "How do you turn content into money?"

Matis responded that "If you're creating your own sites, it's simply a matter of getting the content to your designers."

Jones added that it's important to "Decide what you want to do. Shooting content and building sites is hard work."

Tucker discussed how surfers will seek out targeted content and advised producers to "shoot according to the niche - it will make a difference that the surfer will notice," and the other panelists picked up on the importance of this.

"All niches sell if you do them well. We don't decide what to sell, our customers tell us what we need to provide," said Jones.

"The surfers want to find a relationship. Content is coming full-circle with exclusive, solo-girl sites making a comeback," Matis agreed.

Jones added that, "You need to do your homework, otherwise you'll end up wasting a lot of film and/or videotape."

Finding a balance between self-produced exclusive material, licensed and leased content was of vital importance to the panelists.

"Leased content is a really good way to enhance the member experience," said Matis. "You have crossover guys who like big tits, but they also like MILFs, and leased content can keep them coming back for more."

Jones agreed and said, "You need leased content to keep your members."

After a round of questions from the audience, Smith asked for final comments from the panelists.

"For us, it's all about streams of income. Know your niche, do the best you can, and get in deep," Matis said.

Lightspeed offered that, "This business is all about people and relationships - treat each other fairly."

Tucker echoed the sentiment, adding that it was important to "understand who you're working with, and make sure that they're reputable."

Jones commented that content producers should "do your homework before spending any money," and Seibert finished with a final bit of advice for aspiring producers: "Enjoy yourself - it's hard work, but very rewarding."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!