According to Quentin Boyer, newly recruited vice president of marketing for Ideamax, the company had been planning the launch of XBangCash for some time as a complement to an affiliate structure already in place for its VOD business.
The XBC reality sites include: MyHornyDoctors.com, BigDickSchool.com, MyFirstDateSex.com, LesbianCollege.com, MILFsCaughtOnCamera.com, PimpHerAndRide.com, SlutsOnTheBeach.com, EuroCarSex.com and LateNightHookups.com.
Formerly head of public relations for TopBucks, Boyer said he hit the ground running in December with the launch of XBC and is impressed by the company's proprietary library of content, much of which was shot in Asia.
"Ideamax has had a long-term success rate at tapping into non-U.S. markets,"Boyer told XBiz. "It's the way they are positioned for the future that appealed to me. They knew there was market for it. The real lynchpin has been supplying services in multiple languages."
Boyer added that the strategy for XBC is to produce and acquire exclusive content aggressively, update the XBC sites on a weekly basis and create innovative promotional tools for affiliates.
"Shooting this kind of content is expensive," Boyer said. "The very nature of reality sites constricts your talent pool."
Boyer told XBiz that while the new sites are not the most original, they are exactly the type of reality content that has proven popular for consumers and webmasters.
"There are no extra points for originality – it's want they want," Boyer said.
XBC encodes all its movies in-house using high bit rates to offer members the best possible video quality. XBC also hosts and manages its own multimillion dollar network operation center in Los Angeles, with multi-homing Tier 1 connections to the backbone.
Boyer will spend his time between the company's Scottsdale and Los Angeles offices.
