Adult Sites Most Visited in Week Before Christmas

CYBERSPACE — Online retailers may have been along for the ride but adult sites took the reigns this past Christmas, receiving the most U.S. Internet visits between week ended Dec. 25, according to Internet research firm Hitwise.

In a report released Tuesday, Hitwise said that adult websites received approximately 17 percent of all U.S. website visits over the course of the week leading up to Christmas, trailed by search engines and directories at 14 percent and shopping and classified sites at about 9 percent.

Visits to charity sites dropped six percent, and visits to humanitarian sites dropped 15 percent for November 2004 as opposed to 2003.

Hitwise also reported that visits to music sites spiked on Dec. 25. iTunes, ranked in 85th place on Christmas Eve, jumped to 37th place on Christmas day. According to Hitwise, the huge leap was probably attributable to Christmas presents of MP3 players, iPods and online gift certificates.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

EU Court: France Can Require Foreign Sites to Implement AV

The European Union’s Court of Justice ruled on Tuesday that France may require pornographic websites based in other EU states to implement age verification in accordance with French law, as long as France follows EU electronic commerce rules.

LoyalFans Announces 'Group Walkthrough' Online Event Series

LoyalFans has announced its new “Group Walkthrough” online event series for creators, taking place every Tuesday and Thursday.

Bree Sky Officially Launches 'ThirstChat' Fan Platform

Creator and entrepreneur Bree Sky has debuted her new fan platform, ThirstChat.

Lawsuit Alleging Meta Pirated VMG Content Will Move Forward

A U.S. district court on Thursday rejected Facebook parent company Meta’s motion to dismiss a suit by Vixen Media Group owner Strike 3 Holdings, which accuses Meta of pirating VMG content to train its artificial intelligence models.

Playboy Partners With Creator Platform Tango

Playboy has partnered with creator platform Tango, introducing Playmates to the livestreaming service.

Anti-Porn Senator Introduces Federal Age Verification Bill

U.S. Senator Jim Banks of Indiana, who last month urged the Department of Justice to ramp up obscenity prosecutions, on Wednesday introduced a bill that would make age verification by adult websites federal law.

AEBN Publishes Popular Searches by Country for April, May

AEBN has released the list of popular searches from its straight and gay theaters, by country, for April and May.

Ondato Joins Pineapple Support as Sponsor

Age and identity verification company Ondato has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Amsterdam Website Now Live, Registration Opens

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Show More