Home > News > Google Wins Key Decision in AdWords Dispute • Bookmark   • Newsletters   • Register Search Options


Google Wins Key Decision in AdWords Dispute

Google Wins Key Decision in AdWords Dispute
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.
Dec 15, 2004 11:52 AM PST    Text size: 
ALEXANDRIA, Va. — Google Inc. can continue to sell ads triggered by searches using trademarked company names, a federal court ruled Wednesday.

The decision represents a major legal victory for the search engine giant and its customers — mainstream and adult — that rely on associating terms and phrases with their products and services online.

The suit filed in federal court alleged that Google used a company’s trademark as search terms to drive Internet traffic to third-party advertisers.

U.S. District Judge Leonie M. Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google shouldn't be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.

Geico, formally known as Government Employees Insurance Co., claimed that Google's AdWords program causes confusion for consumers and illegally exploits Geico's investment in its brand name.

"This is a clear signal to other litigants that our keyword policy is lawful," Google in-house counsel David Drummond told Reuters.

The case continues, however, on one narrower point of the lawsuit. That question, Brinkema wrote, was whether Google should be barred from displaying pop-up ads for other insurers that contain the word "Geico."

The search engine says it does its best to prevent ads that violate the policy from sneaking in, and that the advertisers would be liable for any trademark violation, not Google.

Brinkema adjourned the case for several weeks while she writes an opinion and encouraged both sides to continue settlement talks on the last remaining issue of the case.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »

WIA Profile: Elle Sonson

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!