Home > News > Google Wins Key Decision in AdWords Dispute • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Google Wins Key Decision in AdWords Dispute

Google Wins Key Decision in AdWords Dispute
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Dec 15, 2004 11:52 AM PST    Text size: 
ALEXANDRIA, Va. — Google Inc. can continue to sell ads triggered by searches using trademarked company names, a federal court ruled Wednesday.

The decision represents a major legal victory for the search engine giant and its customers — mainstream and adult — that rely on associating terms and phrases with their products and services online.

The suit filed in federal court alleged that Google used a company’s trademark as search terms to drive Internet traffic to third-party advertisers.

U.S. District Judge Leonie M. Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google shouldn't be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.

Geico, formally known as Government Employees Insurance Co., claimed that Google's AdWords program causes confusion for consumers and illegally exploits Geico's investment in its brand name.

"This is a clear signal to other litigants that our keyword policy is lawful," Google in-house counsel David Drummond told Reuters.

The case continues, however, on one narrower point of the lawsuit. That question, Brinkema wrote, was whether Google should be barred from displaying pop-up ads for other insurers that contain the word "Geico."

The search engine says it does its best to prevent ads that violate the policy from sneaking in, and that the advertisers would be liable for any trademark violation, not Google.

Brinkema adjourned the case for several weeks while she writes an opinion and encouraged both sides to continue settlement talks on the last remaining issue of the case.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!