Perfect 10 Sues Google, Claims Infringement

LOS ANGELES — In one of the first claims of its kind against Google, online adult company Perfect 10 filed a suit against the search engine, claiming it provides surfers with unauthorized links to images of Perfect 10’s nude models.

In a court filing Friday in Los Angeles Superior Court, the Beverly Hills, Calif.-based company says Google provided links to at least 800,000 images and that it deprived it of potential membership fees and advertising revenue.

The filing describes how Google searches pick up photos from “stolen content sites” or websites that steal images and allow surfers to avoid paying subscription or membership fees for members-only sites.

In a letter to Google in June, Perfect 10 attorneys wrote that Internet users can find certain infringed-upon images by “doing advanced Google searches using the model name on the second line and 'nude' on the first line. So, for example, the first URL below was found by doing an advanced Google search using 'nude' and 'Monika Zsibrit.'"

The suit alleges Google committed 12 counts of intellectual property violations against Perfect 10 magazine and the website, including trademark dilution, wrongful use of a registered trademark and unfair competition.

Perfect 10 claims that Google’s practice “threatens the existence” of its business and that the Mountain View, Calif.-based search engine profits from the misdeeds of others on the web.

Perfect10.com charges $25.50 per month and says it logs 100,000 visitors per month.

U.S. copyright laws place the burden of identifying infringement on the copyright holder. Perfect 10 said it sent Google 27 formal requests to cease with its practice.

In a legal case similar to Perfect 10’s, the 9th U.S. Circuit Court of Appeals ruled that search engines cannot display full-sized images without linking back to the website upon which they were posted.

The court, however, ruled they can display thumbnails without infringing copyrights in Leslie A. Kelly vs. Arriba Soft Corp., No. 00-55521.

Google displays its results in thumbnails but links to websites that Perfect 10 says illegally display full-sized images.

Company representatives from Google and Perfect 10 were unavailable for comment Saturday.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters by country in August and September.

AV in Focus: A Guide to Unlocking Compliance With Clarity

The age verification era isn’t coming — it’s here. Laws are already on the books in numerous U.S. states, as well as in the U.K., France and beyond.

Canadian Privacy Commissioner Endorses National AV Bill

Philippe Dufresne, privacy commissioner of Canada, has voiced support for a bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Ricky Johnson Launches 'Ricky's Resort' Through YourPaysitePartner

Ricky's Room studio honcho Ricky Johnson has launched his latest site, RickysResort.com, through YourPaysitePartner (YPP).

Industry Attorney Paul Cambria Retires After 50 Years of Practicing Law

After more than a half-century in practice, during which he provided the defense in some of the adult industry's most notable legal cases, attorney Paul Cambria has retired.

2026 XMA Nominations Party Set for Nov. 19 in Hollywood

The 2026 XMA nominations reveal party will take place at Keys on the Sunset Strip on Wednesday, Nov. 19, with red-carpet arrivals starting at 8 p.m.

New VR Membership Site 'DeepInSex.com' Launches

The new 8K VR membership site DeepInSex has officially launched.

Show More