Perfect 10 Sues Google, Claims Infringement

LOS ANGELES — In one of the first claims of its kind against Google, online adult company Perfect 10 filed a suit against the search engine, claiming it provides surfers with unauthorized links to images of Perfect 10’s nude models.

In a court filing Friday in Los Angeles Superior Court, the Beverly Hills, Calif.-based company says Google provided links to at least 800,000 images and that it deprived it of potential membership fees and advertising revenue.

The filing describes how Google searches pick up photos from “stolen content sites” or websites that steal images and allow surfers to avoid paying subscription or membership fees for members-only sites.

In a letter to Google in June, Perfect 10 attorneys wrote that Internet users can find certain infringed-upon images by “doing advanced Google searches using the model name on the second line and 'nude' on the first line. So, for example, the first URL below was found by doing an advanced Google search using 'nude' and 'Monika Zsibrit.'"

The suit alleges Google committed 12 counts of intellectual property violations against Perfect 10 magazine and the website, including trademark dilution, wrongful use of a registered trademark and unfair competition.

Perfect 10 claims that Google’s practice “threatens the existence” of its business and that the Mountain View, Calif.-based search engine profits from the misdeeds of others on the web.

Perfect10.com charges $25.50 per month and says it logs 100,000 visitors per month.

U.S. copyright laws place the burden of identifying infringement on the copyright holder. Perfect 10 said it sent Google 27 formal requests to cease with its practice.

In a legal case similar to Perfect 10’s, the 9th U.S. Circuit Court of Appeals ruled that search engines cannot display full-sized images without linking back to the website upon which they were posted.

The court, however, ruled they can display thumbnails without infringing copyrights in Leslie A. Kelly vs. Arriba Soft Corp., No. 00-55521.

Google displays its results in thumbnails but links to websites that Perfect 10 says illegally display full-sized images.

Company representatives from Google and Perfect 10 were unavailable for comment Saturday.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

FSC: TAKE IT DOWN Act Provisions Take Effect May 19

The Free Speech Coalition has issued a reminder notice that the notice-and-removal requirements of the federal TAKE IT DOWN Act will go into effect on May 19.

Venus Berlin Joins ASACP as Media Sponsor

Venus Berlin has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

XBIZ Miami's Host Hotel Sold Out; Additional Hotel Added

Guest rooms at XBIZ Miami’s exclusive conference venue, Goodtime Hotel in South Beach, are now completely sold out.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

'Collective Corruption' Relaunches Through PAYSITE

Fetish and BDSM membership site Collective Corruption has relaunched through PAYSITE.

RocketGate Taps Joël Drapeau for Senior Account Executive Role

Payment processing company RocketGate has hired industry veteran Joël Drapeau as its new account executive for business development and client relations.

VR Reloaded: Inside the Next Era of Immersive Adult Entertainment

For years, virtual reality in adult entertainment hovered somewhere between “quirky novelty” and “exciting promise of things to come.” While the technology hinted at a radically different way to experience erotic media, early experiments often required bulky headsets, complicated downloads, and production techniques that weren’t yet quite up to the task.

Pineapple Support Names Ocean Hanx Brand Ambassador

Pineapple Support has named creator Ocean Hanx as its newest brand ambassador.

Meta Restores Playboy Germany Facebook Page After Court Order

The Facebook page of Playboy Germany, the German-language edition of the magazine, is now back online after a two-month suspension by Meta, following an order by the Düsseldorf Regional Court.

Show More