Home > News > Self-Destructing DVDs Hit Holiday Market • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Self-Destructing DVDs Hit Holiday Market

Self-Destructing DVDs Hit Holiday Market
Get XBIZ News
Nov 12, 2004 2:57 PM PST    Text size: 
LOS ANGELES – Just as the DVD formatting wars are about to begin over market share between Sony's Blu-ray and Toshiba's HD-DVD, the self-destructing DVD has finally emerged to shake up the video rental industry.

After failing to grab consumer attention several years ago, destructible DVDs are back in full force with an endorsement from a straight-to-video family Christmas movie.

Disposable DVDs are red on the surface and contain a chemical substance that causes them to become unreadable after a set amount of hours. Makers of the DVDs can make them last for as briefly as an hour, or as long as 48 hours.

Called the disposable EZ-D, the patented disc format is owned by Atlanta-based Convex Group and its newly acquired subsidiary Flexplay Technologies Inc. In order to succeed, Flexplay must gain acceptance from major movie studios willing to use EZ-D instead of other distribution formats.

The Convex Group, a media and entertainment holding company that includes LidRock and HowStuffWorks, announced its acquisition of Flexplay in October, for the sole purpose of capitalizing on what it hopes will become a booming market.

The company is betting that EZ-D will be a mass-market success as an alternative to traditional movie rental models, eliminating returns, not causing late fees, and providing perfect-quality playback on any standard DVD player, scratch-free.

Flexplay is also targeting music CDs and computer software discs that slowly become unplayable over time.

While recognizing that the disposable DVD could revolutionize the movie rental industry, critics of the disposable DVD say that consumers have so far been reluctant to rent movies that self-expire. The EZ-D also does little to hinder piracy and can be just as easily copied onto traditional DVDs.

Convex Group plans to use the Christmas movie "Noel" as a vehicle to once again showcase the concept behind the EZ-D and its usefulness in providing consumers with an alternative to video rental stores and mail-order services.

The movie will be made available in EZ-D format this month on Amazon.com and comes on the heels of similar marketing efforts by Walt Disney, which conducted a year-long test phase using EZ-D discs for the release of "Pirates of the Caribbean: The Curse of the Black Pearl" and "Bridget Jones's Diary."

Walt Disney's home video unit, Buena Vista Entertainment, is said to be on the verge of launching a rental program based around EZ-D discs.

However, Flexplay and its supporters continue to struggle with a negative reception from consumers, particularly when it comes to disposing of the EZ-D, which is a non-recyclable product.

A survey taken in 2003 queried more than 4,000 consumers, asking them if they would consider renting a self-destructive DVD.

According to the company that administered the survey, 321 Studios, 76 percent expressed negative feelings about the idea.

"This move to create self-destructing DVDs by Buena Vista Entertainment implies that consumers are dishonest in their use of technology, and consumers are not pleased with this implication," Robert Moore, president of 321, expressed at the time the survey was taken. "Customers should not be criminalized when they go to rent a movie."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Uncovering the Newest Trends in Alternative Billing

For adult merchants, especially adult website operators, the notion of “alternative billing” hasn’t really evolved from its Ameri-centric “anything but MasterCard or Visa”... More »

Sexual Enhancement Market Sees Growth From Couples-Friendly Approach

From cock rings and penis pumps to creams, gels and sprays, male sexual enhancement products have long been a fixture in the pleasure products/sex toys sector. But the marketing of those products has evolved... More »

Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!