Search Wars Heat Up, Microsoft Launches Search Tool

REDMOND, Wash. – After publicly admitting that it had made a mistake by underestimating the revenue potential of the search engine market, 18 months later, Microsoft has finally launched its new beta search technology to a great deal of industry fanfare.

Building on its previous MSN search model, which was powered by Yahoo and other companies, the Redmond, Washington-based software king has now developed an entirely Microsoft-powered search tool called MSN Search, which launched Thursday in 26 markets and 11 languages.

The new search engine can locate email and desktop files, access more than 5 billion web pages and cull results from Microsoft's Encarta encyclopedia. MSN Search can also launch specific actions from the search interface, such as listening to song samples and buying and downloading songs from MSN Music.

MSN Search enables users to conduct searches specific to a geographic location with a "Search Near Me" option that localizes results. Search queries can also be customized to yield results specific to news content, language, images, Internet domains, website addresses and web page popularity or creation date.

Although a full rollout of the search engine won't be available until next year, Microsoft said in a statement that, over time, MSN Search will completely replace the search engine Microsoft currently licenses from Yahoo.

"The release of our beta is a huge step toward delivering the information consumers are looking for online, faster than previous versions of MSN Search," said Yusuf Mehdi, corporate vice president for the MSN Information Services.

Analysts that have so far tested out the beta search tool have given it a lukewarm reception, although there is mounting speculation that the software king could still claim a substantial portion of market share from search rivals Google, Yahoo, Ask Jeeves and AOL.

In a counter move this week, Google announced that it had nearly doubled the size of its search engine index to more than 8 billion web pages, dwarfing Microsoft's 5 billion.

Google made a similar move when Yahoo launched a search engine powered by its own in-house technology by expanding its web index to 4.3 billion pages.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

Show More