Search Wars Heat Up, Microsoft Launches Search Tool

REDMOND, Wash. – After publicly admitting that it had made a mistake by underestimating the revenue potential of the search engine market, 18 months later, Microsoft has finally launched its new beta search technology to a great deal of industry fanfare.

Building on its previous MSN search model, which was powered by Yahoo and other companies, the Redmond, Washington-based software king has now developed an entirely Microsoft-powered search tool called MSN Search, which launched Thursday in 26 markets and 11 languages.

The new search engine can locate email and desktop files, access more than 5 billion web pages and cull results from Microsoft's Encarta encyclopedia. MSN Search can also launch specific actions from the search interface, such as listening to song samples and buying and downloading songs from MSN Music.

MSN Search enables users to conduct searches specific to a geographic location with a "Search Near Me" option that localizes results. Search queries can also be customized to yield results specific to news content, language, images, Internet domains, website addresses and web page popularity or creation date.

Although a full rollout of the search engine won't be available until next year, Microsoft said in a statement that, over time, MSN Search will completely replace the search engine Microsoft currently licenses from Yahoo.

"The release of our beta is a huge step toward delivering the information consumers are looking for online, faster than previous versions of MSN Search," said Yusuf Mehdi, corporate vice president for the MSN Information Services.

Analysts that have so far tested out the beta search tool have given it a lukewarm reception, although there is mounting speculation that the software king could still claim a substantial portion of market share from search rivals Google, Yahoo, Ask Jeeves and AOL.

In a counter move this week, Google announced that it had nearly doubled the size of its search engine index to more than 8 billion web pages, dwarfing Microsoft's 5 billion.

Google made a similar move when Yahoo launched a search engine powered by its own in-house technology by expanding its web index to 4.3 billion pages.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Announces Isiah Maxwell as Top Male Boy/Girl Performer for Summer 2026

AEBN has revealed its top 10 male Boy/Girl performers for summer 2026, with Isiah Maxwell landing atop the leaderboard.

JMan Launches AI Companion Solution for Adult Websites

Online industry veteran JMan has launched Orkestrait, an AI companion solution designed specifically for adult websites.

Johnny Sins Launches 'Fangate' Platform for Account-Free Content Sales

Johnny Sins has officially launched Fangate, a platform that allows creators to sell content directly to fans without requiring a user account or subscription.

TSBlondieNYC Launches Official Website Through PAYSITE

TSBlondieNYC has launched an official website through PAYSITE.

Creator and Sexual Wellness Brand Marketplace Platform 'Teasr' Launches

Teasr, an online marketplace for creators and sexual wellness brands that focuses on live-selling and video product demonstrations, has officially launched.

JulModels Launches Paysite Content Royalty Program for Performers

JulModels has introduced JulRoyalty, a feature that allows performers and creators to earn royalties from their existing scenes and clips.

FSC Hails Members, Allies in SCREEN Act Victory

The Free Speech Coalition (FSC) released a statement today praising its members and allies after a successful lobbying effort to prevent the SCREEN Act, a nationwide age verification bill, from advancing out of the Commerce Committee for a full vote on the Senate floor.

SCREEN Act Stalls in Senate Committee Over Technicality

The Senate Commerce Committee on Wednesday voted to approve the SCREEN Act, which would mandate nationwide site-based age verification of users seeking to access adult content online, but a procedural issue blocked the bill from advancing to the full Senate.

DarkFans Adds Time-Limited Content Pricing

DarkFans has debuted its Configure Limits feature for automating content promotions.

Show More