U.K. Ranks Third in IT Sophistication

LONDON — The Department of Trade and Industry (DTI) has released its annual benchmarking report, and the results show that the United Kingdom has advanced four spots to become the third most sophisticated country in terms of information technology sophistication and use of e-commerce, lagging behind only Ireland and Sweden.

Currently, 69 percent of U.K. businesses are broadband-enabled, up 11 percent from the previous year.

Another factor which contributed to the rating was the finding that over 30 percent of small businesses are engaged in e-commerce and 73 percent of U.K. businesses provide customer service information online.

The study, conducted by Booz Allen Hamilton, also revealed a drop in United States and Canadian IT sophistication.

"Businesses in the UK are deploying information and Communication Technology (ICT) more pervasively and innovative than ever before," said Minister of State for E-commerce, Energy & Competitiveness Michael O'Brien. "Our report this year contains much good news for business use of ICT in the U.K.: there are signs that the digital divide between large and small businesses is closing, with the U.K.’s micro and small businesses showing significant gains in the uptake of web sites and trading online. The U.K. has also become a leader in the deployment of some important new technologies such as wireless LANs and Voice over IP."

Comparing the uptake of e-commerce in the U.K. with that of other countries, O'Brien commented that "[...]the level of ICT deployment by U.K. businesses has become more sophisticated versus their peers in other nations. It is no longer ICT for ICTs sake; this year, discriminating and selective application of ICT has become the dominant theme."

A breakout of the online adult industry's impact on the study's findings was not available.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Brazil Sets Enforcement Timeline for New AV Rules

Brazil’s National Data Protection Authority (ANPD) on Friday published a timeline outlining planned steps for monitoring and enforcing age verification under the country’s Digital Statute for Children and Adolescents (Digital ECA), which took effect Tuesday.

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Show More