Yahoo Launches Mobile Search Interface

SUNNYVALE, Calif. – In yet another move to rattle the gilded cage of search king Google, Yahoo Inc. launched a mobile web search interface just a month after Google launched a similar service.

The announcement was released through the Yahoo Mobile division, which launched in 1999 in anticipation of a burgeoning mobile industry that has taken five years to manifest, but which some analysts say is the next uncharted territory for Internet giants like Google, Yahoo, Amazon and others.

Yahoo's mobile search tool is compatible with AT&T Wireless, T-Mobile, Verizon Wireless, Cingular and Sprint, and will only be available to U.S. customers during the initial rollout.

The mobile interface provides access to Yahoo Local, Image and Web search as well as stock quotes, sports scores, weather, maps and driving directions, the company said.

Additionally, the Yahoo Mobile service includes a mobile version of Yahoo Instant Messaging client and Yahoo Mobile Games. The service is currently being offered to users for free, but like many Yahoo services that began that way, a fee-based model could prove inevitable, depending on the popularity of the product.

"We think there are tremendous applications in mobile," said Doug Garland, senior vice president of Yahoo Mobile, adding that the software works on any color screen handset and can adjust to a computer key interface or numerical keypads.

The company also said that eventually Yahoo will consider tailoring Yahoo Mobile for GPS, but no plans have yet been announced.

The new Yahoo service shadows Google's search interface that allows people to use mobile phones or handheld devices to tap into Google's search engine via text messages or short message service (SMS).

Google also recently acquired satellite map firm Keyhole, which combines a multi-terabyte database of mapping data and images collected from satellites and planes and presents users with a digital image of a location request. Keyhole's three-dimensional software also gives users the option of zooming in to a location, tilting and rotating and exploring the entire area for parks, restaurants, ATM machines and the like.

There is some speculation that Google will soon incorporate Keyhole into a more complete mobile platform that will include the product's own search technology for finding addresses or businesses.

The terms of Google's acquisition of Keyhole were not disclosed by either company.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SWR Data Publishes 'Clip Trend' Report

Adult industry market research outfit SWR Data has published a report on the performance of clip platforms and sales.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

AEBN Publishes Popular Searches by Country for December, January

AEBN has released the list of popular searches from its straight and gay theaters, by country, for December and January.

Jim Austin Joins CrakRevenue Team

Strategist Jim Austin has been hired by CrakRevenue.

Judge Dismisses NCOSE-Backed Suits Against Adult Sites Over Kansas AV Law

A federal judge on Tuesday dismissed lawsuits brought against two adult websites in Kansas for alleged violations of the state’s age verification law.

Aylo/SWOP Panel Spotlights Creators' Struggle for Digital, Financial Rights

Aylo and Sex Workers Outreach Project (SWOP) Behind Bars presented, on Tuesday, an online panel on creators’ rights, debanking and deplatforming.

AV Bulletin: Canada, Italy, Australia Updates

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Holly Randall Soft Launches 'Wet Ink' Magazine

Holly Randall has officially soft-launched the creator-focused publication Wet Ink Magazine.

Show More