Home > News > Overture Founder Launches New Search Engine • Bookmark   • Newsletters   • Register Search Options


Overture Founder Launches New Search Engine

Overture Founder Launches New Search Engine
Get XBIZ News
Oct 6, 2004 3:46 PM PDT    Text size: 
SAN FRANCISCO – After being mired in controversy, investor lawsuits, and bad publicity for the past several years, Pasadena, Calif.-based Internet incubator Idealab Inc. has risen from ashes, according to founder Bill Gross, and is on the verge of releasing a new search engine. Gross is also the founder of pay-per-click search company Overture Services, which is now owned by Yahoo Inc.

At the Web 2.0 conference in San Francisco this week, Gross, unveiled Snap, a new search model based on technology from X1 Technologies, another Idealab company. The new engine, which is officially in public beta as of Oct. 5, allows users to control the way their search results are sorted by entering more specific terms within a separate query box.

The new search engine combines the use of algorithms and data-stream information – or a statisfaction rating – analyzed from a network of one million Internet users. According to Gross, by recording and processing which websites users spend time on, and which sites they quickly leave, Snap can automatically delete results that do not match, so that users don't have to sift through pages to find what they're looking for.

Snap is also being counted as one of the first search engines to include a terabyte of information on user intentions by licensing data from Internet service providers on search term relevancy.

So far, Snap is being geared toward users using engines for shopping results, and while advertising slots appear in search results, placement is not based on top bids for a keyword but on relevancy, Gross said.

Snap advertisers can also pick from numerous spending models, including pay-per-click, pay-per-transaction and pay-per-transaction.

Snap reportedly presents search results in a chart structure more similar to an email inbox, and users can re-sort the results by clicking on various column headings, which include reorganizing by domain, link popularity, user satisfaction, or page-view visits.

Snap's founder also claims that unlike Google, the inner workings of his search technology are open to the public. Gross claims that Snap also reveals its revenue reports and how much advertisers are paying to be included in search results.

"We think that complete transparency will lead to a new search experience for the advertiser but, more importantly, for the user," Gross said during his presentation at Web 2.0. "It's very difficult to spam these things because these are the aggregate usage of millions of users."

Gross and Idealab ran into trouble several years ago after a group of blue-chip investors alleged that Gross and his fiancée at the time had mismanaged the company and raided nearly $500 million in investments to support their extravagant lifestyle.

Before the dot-com bubble burst, Gross had been considered a pioneer of Internet startup companies. Although most of the companies Gross launched, with the exception of Overture, struggled to stay open when the Internet economy fell flat.

"It's going to be controversial, but it's awesome," Gross said in reference to Snap. "We're trying to improve search productivity."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Porn ‘Public Health Crisis’ Is False, Dangerous

We are witnessing the early stages of a moral panic, the likes of which we have not seen since the Reagan Administration. As I write this, there are 27 states in the process of passing mandatory porn... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!