Calling itself one of the first sex toy stores for women, EvesGarden.com is a continuation of the New York-based sex shop and will feature several hundred products designed to enhance women's sexual pleasure.
"We listened to our customers and created a site that isn't simply for ordering our products, but also contains information about the history of the store and provides my historical and modern perspective on women's pleasure in America," Williams said.
A women's rights activist who founded the company in 1974, Williams added that the new website is easy to navigate, and offers a "Garden Views" section that features a blog written by Williams herself.
The website also intends to provide educational information to users on certain pleasure tools.
"It's my lifelong goal to help women expand their horizons to new heights of excitement, enlightenment and encouragement and to enjoy and celebrate their sexuality," Williams said.
Williams recently donated her personal letter and paper archive from her career to Cornell University's Department for Feminist, Gender and Sexuality Studies. She is also listed in the Who's Who of Sexual Academics and Leaders.