Paris Hilton Seeks to Brand Her Name

BEVERLY HILLS, Calif. — Paris Hilton has paid $335 in filing fees to trademark her name and logo, a tiara monogrammed with a royal “P.”

The star of “1 Night in Paris,” which has sold more than 380,000 copies in just three months, is apparently scouting branding opportunities and considering to put her stamp on everything from body oil to prepaid calling cards to cosmetics to shot glasses.

The filing with the U.S. Patent and Trademark Office was submitted in late July on her behalf by the Los Angeles law firm Jeffer, Mangels, Butler and Marmaro. The trademark requests face a pending review by government examiners.

News of the trademark application comes after an announcement that the hotel heiress is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose.” Fireside, her publisher, says the book will be out on the shelves Sept. 7.

In other Hilton news, the New York Post reports that 30-year-old Simon Rex —who acted in a string of gay porn videos and had a stint a one-time MTV video jockey — has become her boyfriend. The pair was reportedly spotted dancing at Miami's Mansion club, site of this month’s GigaCash party EroticaFest.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Michael Vegas on Life as the Ringmaster of His Own Creative Circus

Even on non-shoot days, Michael Vegas tends to be immersed in the innumerable small tasks of production: calling agents, rustling up props and costumes, planning upcoming shoots.

Ariel Demure Leads Latest From Transfixed

Reigning and two-time XMAs Trans Performer of the Year Ariel Demure stars with Jewelz Blu and Little Puck in the latest release from Transfixed, titled "A Very Open House."

Krystal Sparks Fronts Latest From MYLF

Krystal Sparks stars with Quinton James and Enzo East in the latest release from the MYLF series Mom Drips, titled "The Creampie Cult."

Angel Youngs Crowned Newest 'Vixen Angel'

Vixen Media Group (VMG) has named Angel Youngs as its newest Vixen Angel.

MAD Creativity on Direction, Teamwork, and Life Behind the Lens

Longtime industry photographer and rising director Mad Creativity came up with his moniker early in his career, while searching for something that would capture both sides of his creative life as a photographer and a freelance graphic designer.

Alana Rose Makes Her Brazzers Debut

Alana Rose has made her Brazzers debut alongside Juniper Ren, Ana Khalifa, and JMac, in “Sluts Up!”

Kiki Mink Makes Her WIFEY Debut

Kiki Mink has made her debut for Vixen Media Group studio imprint WIFEY alongside her partner, Cindy, and multi-XMAs winner Isiah Maxwell.

Pixie Kinzi Performs 1st Anal, Headlines LeWood's 6th 'Anal Behavior'

Pixie Kinzi performs her first anal scene and toplines director/performer duo LeWood’s (Francesca Le and Mark Wood) sixth volume of “Anal Behavior,” from Evil Angel.

C. Stylex Makes Her Evil Angel Debut

C. Stylex has made her debut for Evil Angel alongside director Richard Mann.

Nina Nova Makes Her Adult Time Debut

Nina Nova makes her Adult Time debut alongside 2025 XMAs MILF Performer of the Year Penny Barber in the latest installment of the Girlsway series “Mommy’s Girl,” titled “A Bit of a Stretch.”

Show More