Paris Hilton Seeks to Brand Her Name

BEVERLY HILLS, Calif. — Paris Hilton has paid $335 in filing fees to trademark her name and logo, a tiara monogrammed with a royal “P.”

The star of “1 Night in Paris,” which has sold more than 380,000 copies in just three months, is apparently scouting branding opportunities and considering to put her stamp on everything from body oil to prepaid calling cards to cosmetics to shot glasses.

The filing with the U.S. Patent and Trademark Office was submitted in late July on her behalf by the Los Angeles law firm Jeffer, Mangels, Butler and Marmaro. The trademark requests face a pending review by government examiners.

News of the trademark application comes after an announcement that the hotel heiress is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose.” Fireside, her publisher, says the book will be out on the shelves Sept. 7.

In other Hilton news, the New York Post reports that 30-year-old Simon Rex —who acted in a string of gay porn videos and had a stint a one-time MTV video jockey — has become her boyfriend. The pair was reportedly spotted dancing at Miami's Mansion club, site of this month’s GigaCash party EroticaFest.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Raissa Bellini Makes Her Blacked Raw Debut

Raissa Bellini has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside Hollywood Cash and Isiah Maxwell.

Ravyn Alexa Makes Her Digital Playground Debut

Ravyn Alexa has made her Digital Playground debut alongside Millie Morgan and multi-XMAs winner Zac Wild in “They Put the HO in Neighborhood.”

Skylar Snow Fronts Latest From New Sensations

Skylar Snow stars with Mighty Dee in the latest release from New Sensations.

Summer Kline Stars in Latest From Bellesa House

Summer Kline stars with Damion Dayski in the latest scene from Bellesa House.

Rachael Cavalli Leads Latest From Devil's Film

Rachael Cavalli stars with Axel Haze in the latest installment of Devil's Film series "Sugar and Creampies."

Cubbi Thompson on Turning the Page From Creator to Performer

Cubbi Thompson's signature two-tone coiffure is nearly as recognizable as the performer herself. What some might not know, however, is that the look traces back to an unlikely inspiration: eccentric Harry Potter villain Bellatrix Lestrange.

Serenity Cox Performs Her 1st DP in 'Equilibrium' From Deeper

Multi-XMAs winner Serenity Cox performs her first DP alongside Seth Gamble and Vince Karter in the second installment of Vixen Media Group studio imprint Deeper’s Fantasy Feature “Equilibrium.”

Ophelia Fae Is Hustler's 'Cover Honey' for August

Ophelia Fae is the Cover Honey for the August issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Ellen Stagg.

Zariah Aura, Lexi Lore Headline Latest Volume of TransSensual's 'TS Chronicles'

Zariah Aura and Lexi Lore topline the third volume of “TS Chronicles” from Mile High Media studio imprint TransSensual.

Jazmine Cruz Makes Her WIFEY Debut

Jazmine Cruz has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband JR and Derek Savage.

Show More