Paris Hilton Seeks to Brand Her Name

BEVERLY HILLS, Calif. — Paris Hilton has paid $335 in filing fees to trademark her name and logo, a tiara monogrammed with a royal “P.”

The star of “1 Night in Paris,” which has sold more than 380,000 copies in just three months, is apparently scouting branding opportunities and considering to put her stamp on everything from body oil to prepaid calling cards to cosmetics to shot glasses.

The filing with the U.S. Patent and Trademark Office was submitted in late July on her behalf by the Los Angeles law firm Jeffer, Mangels, Butler and Marmaro. The trademark requests face a pending review by government examiners.

News of the trademark application comes after an announcement that the hotel heiress is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose.” Fireside, her publisher, says the book will be out on the shelves Sept. 7.

In other Hilton news, the New York Post reports that 30-year-old Simon Rex —who acted in a string of gay porn videos and had a stint a one-time MTV video jockey — has become her boyfriend. The pair was reportedly spotted dancing at Miami's Mansion club, site of this month’s GigaCash party EroticaFest.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sarah Arabic Stars in Latest From Pure Taboo

Sarah Arabic stars with Joey Avalon in the latest release from Pure Taboo, titled "Every Two Hours."Directed by multi-XMAs winner Bree Mills, Arabic and Avalon play a struggling couple trying to repair their relationship.

Clara Mia Toplines Sequel to 'Fetish' From Dorcel

Clara Mia headlines the latest feature from Dorcel, "Fetish Vol. 2."

Carter James Makes Her WIFEY Debut

Carter James has made her debut for Vixen Media Group studio imprint WIFEY, alongside her husband Tyler and Chocolate God.

Reptyle to Release Crossover Series 'Cougars for Cubs'

Reptyle will debut its new limited series, "Cougars for Cubs," on its studio imprints Family Strokes and MYLF.

Grooby Drops 3rd Volume of 'Domino Presley's House of Whores'

Grooby has released its latest title, the third volume of "Domino Presley's House of Whores," titled "Extraterrestrial Transsexual."

Jordinswet Performs 1st DVP for New Sensations

Jordinswet has performed her first DVP alongside Dorian Del Isla and Bradley Coocher in the latest release from New Sensations.

Lucy Mochi Makes Her Slayed Debut

Lucy Mochi has made her debut for Vixen Media Group studio imprint Slayed, alongside Della Cate.

West Coast Productions Debuts Cory Chase Showcase 'Unleashed Desires'

West Coast Productions has released its latest showcase title, "Cory Chase: Unleashed Desires."

Mayalynn Makes Her WIFEY Debut

Mayalynn has made her debut for Vixen Media Group studio imprint WIFEY, alongside her husband MrJax and Don Sudan.

Private Drops 'Pornstars Summer Getaway'

Private has released its latest title, "Pornstars Summer Getaway," directed by Xavi Rocka.

Show More