Paris Hilton Seeks to Brand Her Name

BEVERLY HILLS, Calif. — Paris Hilton has paid $335 in filing fees to trademark her name and logo, a tiara monogrammed with a royal “P.”

The star of “1 Night in Paris,” which has sold more than 380,000 copies in just three months, is apparently scouting branding opportunities and considering to put her stamp on everything from body oil to prepaid calling cards to cosmetics to shot glasses.

The filing with the U.S. Patent and Trademark Office was submitted in late July on her behalf by the Los Angeles law firm Jeffer, Mangels, Butler and Marmaro. The trademark requests face a pending review by government examiners.

News of the trademark application comes after an announcement that the hotel heiress is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose.” Fireside, her publisher, says the book will be out on the shelves Sept. 7.

In other Hilton news, the New York Post reports that 30-year-old Simon Rex —who acted in a string of gay porn videos and had a stint a one-time MTV video jockey — has become her boyfriend. The pair was reportedly spotted dancing at Miami's Mansion club, site of this month’s GigaCash party EroticaFest.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

X3 Euro All-Stars Paint Amsterdam Red in Billboard Campaign

The X3 Expo Euro All-Stars are making a splash on the vibrant streets of Amsterdam as the creator-first fan event prepares to make its debut on the continent.

Kendra Sunderland, Alina Lopez Lead Latest From Vixen

Kendra Sunderland and Alina Lopez star with reigning and three-time XMAs Male Performer of the Year Vince Karter in the second installment of the Vixen showcase series “The Angel Anthology.”

Greta Foss Makes Her Immoral Debut

Greta Foss has made her debut for Immoral Productions alongside Megan Longoria, Matt Bird, and studio honcho “Porno Dan” Leal.

Grooby Producer/Director Louie Damazo Passes Away

Longtime Grooby producer and director Louie Damazo passed away Sunday at his home in Brazil at the age of 58.

'Goddess' Charlotte Sins Blesses the September Issue of X3 Magazine

Charlotte Sins graces the cover of the September issue of X3 magazine, the premier publication capturing the real personalities, passions, and stories behind top stars.

Penthouse Names Lulu Romanova as September's 'Pet of the Month'

Penthouse Magazine has named Lulu Romanova as Pet of the Month for September.

Suki Sin Fronts Latest From New Sensations

Suki Sin stars with Codey Steele in the latest release from New Sensations.

Elly Clutch Stars in Latest From Brazzers

Elly Clutch stars with Dwayne Foxxx in the latest release from Brazzers, titled "Summer Snatch."

Vixen Celebrates a Decade of Decadence With a View From the Top

The adult community took multiple shuttles through the winding roads and driveways of Benedict Canyon on Friday night to celebrate Vixen Media Group’s 10th anniversary.

Richard Mann Drops New Evil Angel Scene With Ravyn Alexa

Ravyn Alexa stars in an Evil Angel scene alongside director/performer Richard Mann.

Show More