Paris Hilton Seeks to Brand Her Name

BEVERLY HILLS, Calif. — Paris Hilton has paid $335 in filing fees to trademark her name and logo, a tiara monogrammed with a royal “P.”

The star of “1 Night in Paris,” which has sold more than 380,000 copies in just three months, is apparently scouting branding opportunities and considering to put her stamp on everything from body oil to prepaid calling cards to cosmetics to shot glasses.

The filing with the U.S. Patent and Trademark Office was submitted in late July on her behalf by the Los Angeles law firm Jeffer, Mangels, Butler and Marmaro. The trademark requests face a pending review by government examiners.

News of the trademark application comes after an announcement that the hotel heiress is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose.” Fireside, her publisher, says the book will be out on the shelves Sept. 7.

In other Hilton news, the New York Post reports that 30-year-old Simon Rex —who acted in a string of gay porn videos and had a stint a one-time MTV video jockey — has become her boyfriend. The pair was reportedly spotted dancing at Miami's Mansion club, site of this month’s GigaCash party EroticaFest.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Cali Sweets Fronts Latest From MYLF

Cali Sweets stars with Pierce Paris and multi-XMAs winner Derek Kage in the latest release from MYLF series “MYLF Singles.”

Andi Avalon Stars in Latest From New Sensations

Andi Avalon stars with reigning and three-time XMAs Male Performer of the Year Vince Karter in the latest release from New Sensations.

Courtney Tillia Makes Her Brazzers Debut

Courtney Tillia has made her Brazzers debut alongside Victor Ray in “The Secret Pervy Life of the Mind.”

Lilly Benz, Chris Epic Front New Release from Grooby

Lilly Benz stars with Chris Epic in the latest release from Grooby Girls, titled “Grooby Plumbing to the Rescue.”

Cheerleader Kait Makes Her Vixen Debut

Cheerleader Kait has made her Vixen debut alongside multi-XMAs winner Alex Jones in the new scene “Petite Hottie Has a Tight Grip.”

Isa Bella Headlines Latest Volume of Sweet Sinner's 'Why We Cheat'

Isa Bella toplines the second volume of "Why We Cheat," the latest release from Mile High Media studio imprint Sweet Sinner.

Deeper Debuts Kayden Kross Fantasy Feature 'Equilibrium'

Vixen Media Group studio imprint Deeper has released the first installment of multi-XMA-winning director Kayden Kross's new fantasy feature “Equilibrium.”

Sophia Locke Stars in Latest From New Sensations

Reigning XMAs MILF Performer of the Year Sophia Locke stars with Vince Karter and Will Pounder in the latest release from New Sensations.

Private Releases 2nd Volume of 'Bachelorette Party'

Private has released the second volume of “Bachelorette Party,” directed by Xavi Rocka.

McKenzie Mae Makes Her Evil Angel Debut

McKenzie Mae has made her debut for Evil Angel alongside Dorian Del Isla in "McKenzie Mae Anal Teachings."Directed by Del Isla, the scene opens with Mae dressed as a schoolgirl in a plaid skirt, white blouse, necktie, and stockings.

Show More