The formal launch date is scheduled for the opening day of the bi-annual adult webmaster convention, General Manager Tony Petrosyani told XBiz. The new website adds to the company's paysite and adult verification sites that have been serving adult webmasters since the company's inception in 1998.
The new NicheBux site specializes in niche and micro-niche content and will launch with nine sites including Painful Anal, Uncensored Latinas, Cum Crazy Cunts, Hot Sexy Asians and Hardcore Starlets.
Within two months of the site's launch, Petrosyani said, NicheBux will launch three more niche sites for gay, MILF, and another anal site, and then a laundry list of popular micro-niche sites and feature-length micro-niche video feeds.
Additionally, NicheBux provides webmasters with a mega "members area" created for each individual site in its program.
"It keeps the members happy and keeps the retention ratio very high," said Petrosyani, adding that niche and micro-niche content is in extreme demand right now.
"While micro-niche is a small audience right now, when you combine it all together, it's a pretty big chunk of the market and there are a lot of webmasters who have the traffic for micro-niche, but not the site access," said Petrosyani.
The next stage of the NicheBux rollout will include micro-niche sites: Huge Nipples, Pantyhose, Hairy, Orgy, Tranny, Foot Fetish, Deep Throat, BDSM, Mature, Large Women, Legs, Gyno, Gay, Bi-Sexual, Cheerleaders, Camel Toes, Party Girls, Face Sitting, Female Ejaculation, Gang Bang, Gothic, Latex, Nurses, Smoking, Uniforms, Wet and Messy, Twinks, Golden Showers, Up skirt, Gilfs, Enemas, Dominatrix, Puffy Nipples, Meaty Muffs, Big Clits, Balloons, and Clowns.
According to Petrosyani, Nichebux offers $20 per sign-up on full memberships and $20 per rebill. The program also pays $3 on all webmaster referrals and offers the usual affiliate program promotional aids, including banners, buttons, pop-ups, consoles, free hosted movie galleries, video trailers, picture galleries, and half- and full-page ads.
The NicheBux tech team also assigns permanent, 20-year cookies to surfers referred by webmasters so that commissions can be collected even if the surfer leaves the NicheBux site and comes back at a later time.
"The Micro-niche area is so fresh and booming right now we want to target this more," said Petrosyani.
NicheBux will not have a booth at Internext, but company representatives will be on hand with promotional materials, said Petrosyani.