Microsoft Updates Search Engine

Redmond, Wash. – Microsoft has updated its MSN search site, search.msn.com, transforming the old site that used to mix free and paid listings into a much more streamlined product, which looks and feels more like top search site Google, which the new search service intends to take on directly in a battle for search engine supremacy.

While the bulk of the new search site's results are still obtained from Yahoo!, this may not last for very long, as Microsoft has unofficially unveiled their new search engine technology, in development on their "sandbox" site sandbox.msn.com. Expected to be ready for full deployment within a year, this new search engine could give the big players like Yahoo! and Google a real run for their money.

According to Jupiter Research senior analyst Gary Stein, "It's way too early to pick a winner, but this is the path they're going down, and they're going down it with a lot of speed."

Microsoft's actions are understandable in light of their current position in the lucrative search market, where they hold an estimated 15% market share, in contrast to the estimated 35% held by Google and the 30% held by Yahoo!

Corporate vice president of MSN Yusuf Mehdi, commented that "With this significant upgrade to MSN Search, we are delighted to now offer what we believe is the best search service available for the 350 million MSN customers."

Google will not likely take the challenge lying down, as insiders watch for the search giant's move from cyberspace to the desktop, among other brand-strengthening moves. Pacific Growth Equities analyst Derek Brown commented that "There are other search technologies in the marketplace that are as good or better than Google's, but Google's got phenomenal mind share, which translates into phenomenal market share."

The jury is still out on whether Google can retain that mind share better than Netscape did in the face of the Microsoft juggernaut.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

Show More