Toronto-based NWWL Productions Inc., owner of the branded concept, announced a deal Wednesday with Melville, N.Y.-based 110 Media Group Inc. to handle the league's online-adult site.
Terms of the deal were not disclosed.
"We believe the potential of naked women wrestling to be the most unique project we've seen this year," 110 Media Group CEO Ray Barton told XBiz.
NWWL will feature exclusive content, behind-the-scenes footage and dozens of video feeds of naked wrestling. The website also will include a members-only VIP area with unique pay-per-minute live video feeds, pay-per-view extreme footage and branded merchandise.
Electra, the former vixen of “Baywatch” and MTV and Playboy fame will be the “temptress” and commissioner of the online pay-per-view program that combines full nudity with World Wrestling Entertainment-style wrestling.
“The girls will be real rock-em, sock-em,” NWWL co-owner Jim Tykoliz told XBiz. “We expect to create a cult-classic program.”
The league includes 17 naked female wrestlers, each with a particular storyline.
Each pay-per-view episode, performed in front of a live audience, will include seven matches that are five- to six-minutes long. The feed will be priced at about $25 per pay-per-view.
Carmen Electra earlier signed a multi-episode deal with NWWL, with an option for four more events by the summer of 2005.
"By positioning the NWWL with 110 Media Group, the new online destination merges our quality content with each audience member on a one-to-one basis," Howard Mann, NWWL Productions' co-owner, told XBiz
NWWL is a division of privately held 121 Ventures, which invests in developing media and entertainment projects for release on pay-per-view and television.
Publicly held 110 Media Group Inc. of New York is a developer and marketer of Internet advertising and content services for the adult entertainment industry. The company also owns Jade Entertainment Group Inc.