Vivid Erecting Another Billboard

Rhett Pardon
HOLLYWOOD — On Thursday, Vivid Entertainment plans to install a new billboard wrapping around the Whisky A Go-Go on the Sunset Strip.

The sign will feature “Vivid Girls” Tera Patrick, Sunrise Adams, Briana Banks, Tawny Roberts, Mercedez, Malezia, Savanna Samson, Janine and Jenna Jameson — all proclaiming, “Look We Can Even Erect a Billboard.”

Meanwhile, Vivid said that its “Jenna Jameson is the Masseuse” billboard at the Rainbow Bar & Grill on Sunset Boulevard has been stolen.

That billboard placed above the two-story Rainbow, just blocks from the Whisky, was a reproduction of the cover art for the movie, which debuts July 7. The vinyl sign mysteriously disappeared last Friday, where it was mounted along with a second billboard promoting the Vivid feature “Tera Tera Tera” starring Tera Patrick.

“It may have been a prank pulled by an overzealous fan or it could have been taken by someone who objected to the sexy image,” Jameson said from her Scottsdale, Ariz., home.

A replacement billboard for “Jenna Jameson is the Masseuse” will be installed shortly and will remain up through the month of July, the company said.

Vivid sells its titles to the rental market and direct to consumers through its online mail-order site. The Van Nuys, Calif.-based company also distributes the videos to cable and satellite channels and offers its Internet subscribers pay-per-view access.

Steve Hirsch and David James, who together started the company in 1984, control Vivid. It had an estimated $150 million in revenue last year.