Home > News > HEARD Taps Porn Starlet 'Friday' as Spokeswoman • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

HEARD Taps Porn Starlet 'Friday' as Spokeswoman

HEARD Taps Porn Starlet 'Friday' as Spokeswoman
Get XBIZ News
Jun 28, 2004 1:08 PM PDT    Text size: 
SANTA CLARITA, Calif. – The Health Entertainment Adult Records Database (HEARD) has tapped adult star "Friday" as the official spokesperson for the HEARD System, a newly founded solution for tracking talent in the adult entertainment industry.

A former mainstream radio personality-turned-dancer and adult film star, Friday will represent the two-month-old organization at upcoming conferences, conventions, and adult-related events.

According to Ron, the technical director for HEARD, Friday was chosen for both her reach into the mainstream arena and the adult world.

"She definitely is well-received," Ron told XBiz. "The top companies in the industry love her to death. We figured it was a really good combination."

Founded by Tabetha Yang, the owner of TY Management, the HEARD database is designed to collect scene data on adult talent and then generate a quarantine list when/if an actor tests positive for HIV. All testing information is culled from Health Line, the same source that testing facilities like the Adult Industry Health Care Foundation and others get their information from.

Yang first got the idea for HEARD during the HIV outbreak in the adult industry in May in which five actors tested positive and a quarantine resulted.

"The idea is that it is a system that works with all testing facilities, including AIM and others, even beyond California, worldwide," Ron told XBiz. "We're already working with people in England and other international areas to come on board."

According to Ron, the reception from the adult community has been huge and HEARD is scheduled to launch in the very near future, although an exact date has not been set.

Funded largely by production companies, HEARD will be offered for a monthly subscription fee that enables companies to check up on any incoming talent, find out their status with HIV or other sexually transmitted diseases, and whether they have been red-flagged on a quarantine list.

According to statistics, 3 percent to 5 percent of all adult talent tests positive for either for gonorrhea or chlamydia, and according to AIM, at least one person per month trying to enter the industry is found to be HIV positive.

"From our perspective, there are a lot of companies that don't know that person tested positive, and therefore that brings a huge risk to the industry," said Ron.

The HEARD database provides only information on the actor's stage name and avoids revealing any personal information on the person.

"We don't believe in breaking privacy rules," said Ron. "Unfortunately, up until the latest outbreak of HIV, we believed that the situation had been taken care of, but the information was not being tracked as effectively as we all thought. When it came down to putting out a quarantine list, there was really no confidence in the process. HEARD was created to avoid having that ever happen again."

Friday made her first appear at the Erotica LA convention in June.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

XBIZ.net Paysite Meetup

Jul 13 - Jul 13
Barcelona, Spain

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!