Hustler Holds a Winning Hand in Virginia

LEXINGTON, Ky. – After months of political haggling, Jimmy Flynt, brother of Larry, is close to winning six-month battle with local lawmakers who have made the opening of a Hustler store a near impossibility.

Slated for a July 1 opening, Flynt and lawyers have fought tooth and nail to open a Hustler-branded café and gift shop in Lexington, Ky., near Interstate 75 and Winchester Road.

After sinking an estimated $3 million into the project, Flynt has stated determinedly that the store will open, no matter what.

However, according to the Lexington Herald-Leader, before Flynt and his organization can open the venue with a valid certificate of occupancy, a detailed list of everything he intends to sell at the location must be handed over to the city of Lexington.

According to Lexington ordinances, most retail outlets are required to describe what products or services they intend to sell, however, city lawmakers, including the city's deputy director of building inspections, Dewey Crowe, have made a point to make life in Lexington as difficult for Flynt and Hustler as possible.

Crow claims that he is merely trying to make sure the store items are in accordance with city zoning laws, or at least the laws put in place the minute Hustler came to town and stirred up controversy with its sexy image.

"They're holding my feet to the fire," Flynt told the Leader. "They're treating me bad. They said they're making me cross the T's and dot the I's."

Flynt first entered the Lexington political fray last year with a proposal for a coffee shop and adjoining retail outlet. But his plan became instantly controversial when he disclosed his intentions for selling adult magazines, videos, and sex toys, similar to the inventory featured in the nationwide Hustler retail chain.

Right off the bat, Flynt was denied a conditional-use permit by the city's board, requiring Flynt to file a court appeal based on the unconstitutionality of the council's decision.

Then in January of this year, the city council voted unanimously for a zoning amendment that would prohibit adult bookstores, video stores, cabarets, and adult dancing and entertainment establishments at interstate interchanges.

Flynt finally conceded to opening the store without any adult materials, although he was able to retain the use of the Hustler brand name on the venue. Flynt has not yet revealed what merchandise the store will feature aside from coffee and snacks, but he has been quoted as saying that the store's contents will be "unique and different."

The opening of the store/café will coincide with Larry Flynt's book tour for his upcoming release of "Sex, Lies & Politics: The Naked Truth," a tell-all about what Flynt claims was a right wing conspiracy to bring George W. Bush, Dick Cheney, and John Ashcroft to power.

Flynt has so far established Hustler retail stores in Los Angeles, San Diego, and Cincinnati with rollout plans for San Francisco, Baltimore, New York, and St. Louis.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eva Angelina Makes Her Tushy Debut

Eva Angelina has made her debut for Vixen Media Group studio imprint Tushy.

FSC Talks Age Verification on Capitol Hill

The Free Speech Coalition (FSC) has published a blog post detailing the organization's talks on age verification on Capitol Hill in Washington.

Catherine Knight, Dolly Dyson Star in Latest From Blacked Raw

Catherine Knight stars with Dolly Dyson in the latest release from Vixen Media Group studio imprint Blacked Raw.

FTC Warns PayPal, Stripe, Visa, Mastercard Against Debanking

Federal Trade Commission Chairman Andrew Ferguson sent letters on Thursday to the CEOs of PayPal, Stripe, Visa and Mastercard, warning them against debanking practices — including denying access to services due to a customer’s lawful business activities.

Brooke Tilli Makes Her Brazzers Debut

Brooke Tilli has made her Brazzers debut alongside studio exclusive Girthmasterr in "Who's In Charge Here!?"

EU Cites 4 Adult Sites for AV Breaches

The European Commission has preliminarily found PornHub, Stripchat, XNXX and XVideos to be in breach of Digital Services Act provisions intended to shield minors from adult content.

Alison Rey, Alexis Malone Lead Latest From Swappz

Alison Rey and Alexis Malone star in the latest release from Swappz's "MomSwap" series, titled “Four-Way 69 — The Hunting Moms.”

Abigaiil Morris Stars in Latest From Brazzers

Abigaiil Morris stars with Danny D in the latest release from Brazzers, titled "Cooking With Abigaiil."

Barbie Rous Is Hustler's 'Cover Honey' for April

Barbie Rous is the Cover Honey for the April issue of Hustler Magazine and appears in a 12-page centerfold spread shot by Davide Esposito.

Lovita Fate Returns to Immoral Productions

Lovita Fate stars in the latest trilogy from Immoral Productions, alongside Devils Kos, Terry Banks, and studio honcho “Porno Dan” Leal.

Show More