Hustler Holds a Winning Hand in Virginia

LEXINGTON, Ky. – After months of political haggling, Jimmy Flynt, brother of Larry, is close to winning six-month battle with local lawmakers who have made the opening of a Hustler store a near impossibility.

Slated for a July 1 opening, Flynt and lawyers have fought tooth and nail to open a Hustler-branded café and gift shop in Lexington, Ky., near Interstate 75 and Winchester Road.

After sinking an estimated $3 million into the project, Flynt has stated determinedly that the store will open, no matter what.

However, according to the Lexington Herald-Leader, before Flynt and his organization can open the venue with a valid certificate of occupancy, a detailed list of everything he intends to sell at the location must be handed over to the city of Lexington.

According to Lexington ordinances, most retail outlets are required to describe what products or services they intend to sell, however, city lawmakers, including the city's deputy director of building inspections, Dewey Crowe, have made a point to make life in Lexington as difficult for Flynt and Hustler as possible.

Crow claims that he is merely trying to make sure the store items are in accordance with city zoning laws, or at least the laws put in place the minute Hustler came to town and stirred up controversy with its sexy image.

"They're holding my feet to the fire," Flynt told the Leader. "They're treating me bad. They said they're making me cross the T's and dot the I's."

Flynt first entered the Lexington political fray last year with a proposal for a coffee shop and adjoining retail outlet. But his plan became instantly controversial when he disclosed his intentions for selling adult magazines, videos, and sex toys, similar to the inventory featured in the nationwide Hustler retail chain.

Right off the bat, Flynt was denied a conditional-use permit by the city's board, requiring Flynt to file a court appeal based on the unconstitutionality of the council's decision.

Then in January of this year, the city council voted unanimously for a zoning amendment that would prohibit adult bookstores, video stores, cabarets, and adult dancing and entertainment establishments at interstate interchanges.

Flynt finally conceded to opening the store without any adult materials, although he was able to retain the use of the Hustler brand name on the venue. Flynt has not yet revealed what merchandise the store will feature aside from coffee and snacks, but he has been quoted as saying that the store's contents will be "unique and different."

The opening of the store/café will coincide with Larry Flynt's book tour for his upcoming release of "Sex, Lies & Politics: The Naked Truth," a tell-all about what Flynt claims was a right wing conspiracy to bring George W. Bush, Dick Cheney, and John Ashcroft to power.

Flynt has so far established Hustler retail stores in Los Angeles, San Diego, and Cincinnati with rollout plans for San Francisco, Baltimore, New York, and St. Louis.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

The Game to Bring West Coast Fire to X3 Expo Grand Finale

Multi-platinum West Coast rapper The Game will close out X3 Expo grand finale, presented by Chaturbate, with a high-octane live performance at the Hollywood Palladium on Saturday, Jan. 17, delivering a finale built on swagger, legacy and raw LA energy.

Anna Bella Makes Her Studio Debut in Latest From Immoral

Anna Bella has made her studio debut in the latest release from Immoral Productions, alongside Matt Bird and studio honcho “Porno Dan” Leal.

Danni Jones Returns to Pervz

Danni Jones stars with Ryan Mclane in the latest episode of the Pervz series "ShoplyfterMYLF," titled "Case No. 8004409 — Weren’t You My Tutor?"

Former IEAU Officer Sentenced to 4 Months

Amanda Gullesserian, who performed in the industry under the name Phyllisha Anne and founded the now-defunct International Entertainment Adult Union (IEAU), has been sentenced to four months’ imprisonment for making a false statement in an IEAU federal financial report.

Sky Wonderland, Melody Marks Front Latest From Blacked Raw

Sky Wonderland and Melody Marks star with Sheem in the latest release from Vixen Media Group (VMG) studio imprint Blacked Raw.

2026 XBIZ LA Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ 2026 conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Grooby Kicks Off 30th Anniversary With Aubrey Kate Return

Two-time XMAs Trans Performer of the Year Aubrey Kate returns to Grooby for the first time since 2017, starring alongside Chris Epic to mark the commencement of the studio’s 30th anniversary year.

Octavia Red Stars in 'No Need for Men' From Futanari XXX

Octavia Red stars with Ava Amira in “No Need for Men Pt. 1,” from Futanari XXX, directed by studio honcho Romero.

Sofie Marie Fronts Latest From MYLF

Sofie Marie stars with Gunnar Bishop in the latest release from MYLF.

Penny Barber Stars in Latest Episode of 'Mommy's Boy'

Reigning XMAs MILF Performer of the Year Penny Barber stars with Emma Rosie and Axel Haze in the latest episode of Adult Time series “Mommy’s Boy,” titled “A Family That Nudes Together, Stays Together.”

Show More