Hustler Holds a Winning Hand in Virginia

LEXINGTON, Ky. – After months of political haggling, Jimmy Flynt, brother of Larry, is close to winning six-month battle with local lawmakers who have made the opening of a Hustler store a near impossibility.

Slated for a July 1 opening, Flynt and lawyers have fought tooth and nail to open a Hustler-branded café and gift shop in Lexington, Ky., near Interstate 75 and Winchester Road.

After sinking an estimated $3 million into the project, Flynt has stated determinedly that the store will open, no matter what.

However, according to the Lexington Herald-Leader, before Flynt and his organization can open the venue with a valid certificate of occupancy, a detailed list of everything he intends to sell at the location must be handed over to the city of Lexington.

According to Lexington ordinances, most retail outlets are required to describe what products or services they intend to sell, however, city lawmakers, including the city's deputy director of building inspections, Dewey Crowe, have made a point to make life in Lexington as difficult for Flynt and Hustler as possible.

Crow claims that he is merely trying to make sure the store items are in accordance with city zoning laws, or at least the laws put in place the minute Hustler came to town and stirred up controversy with its sexy image.

"They're holding my feet to the fire," Flynt told the Leader. "They're treating me bad. They said they're making me cross the T's and dot the I's."

Flynt first entered the Lexington political fray last year with a proposal for a coffee shop and adjoining retail outlet. But his plan became instantly controversial when he disclosed his intentions for selling adult magazines, videos, and sex toys, similar to the inventory featured in the nationwide Hustler retail chain.

Right off the bat, Flynt was denied a conditional-use permit by the city's board, requiring Flynt to file a court appeal based on the unconstitutionality of the council's decision.

Then in January of this year, the city council voted unanimously for a zoning amendment that would prohibit adult bookstores, video stores, cabarets, and adult dancing and entertainment establishments at interstate interchanges.

Flynt finally conceded to opening the store without any adult materials, although he was able to retain the use of the Hustler brand name on the venue. Flynt has not yet revealed what merchandise the store will feature aside from coffee and snacks, but he has been quoted as saying that the store's contents will be "unique and different."

The opening of the store/café will coincide with Larry Flynt's book tour for his upcoming release of "Sex, Lies & Politics: The Naked Truth," a tell-all about what Flynt claims was a right wing conspiracy to bring George W. Bush, Dick Cheney, and John Ashcroft to power.

Flynt has so far established Hustler retail stores in Los Angeles, San Diego, and Cincinnati with rollout plans for San Francisco, Baltimore, New York, and St. Louis.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah VPN Rule Enforcement Pause Extended in Aylo Lawsuit

Provisions of a Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force in May, have again been put on hold temporarily.

Anti-Censorship Bill Could Shield US Sites From Foreign AV Laws

A Republican congressman has introduced legislation to bar U.S. courts from helping to enforce any foreign law restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

X3 Expo 2027 All-Stars Unveiled, Dates Set for Jan. 8-9

X3 Expo will make its L.A. LIVE debut at the JW Marriott on Jan. 8-9, bringing together fans and industry insiders for North America’s largest assembly of stars, alongside a dazzling lineup of attractions spotlighting the cutting edge of modern media and pleasure tech.

Courtney Tillia, Girthmasterr Star in Latest From Brazzers

Courtney Tillia stars with Brazzers exclusive Girthmasterr and Kaiia Eve in the studio's latest release, "Yoga, Massage, Sex...In That Order!"

Adriana Chechik Returns to Dorcel for 'Dirty Game'

Adriana Chechik headlines the latest release from Dorcel, titled “Dirty Game.”

Keeley Kennedy Makes Her WIFEY Debut

Keeley Kennedy has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Seth and Chocolate Rod.

On the Set: Ricky Greenwood Makes a Case for Dystopian Desire in 'The Tribunal'

Outside a warehouse on a scorching, treeless frontage road in Compton, there is little to suggest that a movie is being made behind its nondescript walls. Similar buildings across the Southwest frequently house adult productions, their unassuming exteriors concealing carefully lit sets where crews labor over every visual detail.

Romantix-Fargo Zoning Dispute Heads Back to District Court

A federal appeals court on Thursday ruled that zoning officials in Fargo, North Dakota, acted in an “arbitrary and capricious” manner when they prevented sex toy retailer Romantix from opening a planned retail store in that city.

Leana Lovings Fronts Latest From Pure Taboo

Leana Lovings stars with Jason Sarcinelli in the latest release from Pure Taboo, titled "Swapping Students."

Reina O'Hara Is Hustler's 'Cover Honey' for September

Reina O’Hara is the Cover Honey for the September issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Davide Esposito.

Show More