Van Nuys, Calif.-based Vivid leased space for the pair of signs atop the music-hip Rainbow Bar & Grill that feature contract performers Jenna Jameson on one and Tera Patrick on the flipside.
Jameson’s near-nude, eastbound billboard promotes her latest film, "Jenna Jameson is The Masseuse,” while Patrick’s promotes “Tera, Tera, Tera,” which debuted this week.
Vivid officials told XBiz that it’s another indication of how the company continues to play an important role in mainstreaming adult entertainment.
It’s not the first time Vivid has leased space on Sunset Boulevard.
Vivid erected its first billboards on Sunset in the 1990s and the company created a stir again last year when billboards with Vivid contract performers advertising Pony sportswear sprouted atop the Roxy, a Sunset Strip nightclub.
Last week, a billboard promoting "Jenna Jameson is The Masseuse” was unveiled in New York City's Times Square.