Microsoft and Pobox.com Take Aim at Spam

REDMOND, Wash. – Computer giant Microsoft Corp. has formed an alliance with Pobox.com to develop a single standard for fighting the spam glut.

The purpose of the solution is so that Internet service providers can more easily filter out unsolicited email, a goal that both companies had been pursuing separately until this week.

Both Microsoft and Pobox, a subsidiary of Pennsylvania-based IC Group, are in talks to combine two solutions: Microsoft's Caller ID software for email, and a Sender Policy Framework solution developed by Pobox co-founder Meng Wong. Pobox is an email forwarding company.

The proposed standard would enable ISPs to track the address of the email sender and determine if it is sent from servers known to be used by mass spam marketers. Once the email is recognized as spam, it can be rejected by the ISP servers.

Microsoft is saying that the standard would be particularly effective when it comes to shutting out spam companies that use "cloaking" or "spoofing" methods to disguise the origin of their emails. Both practices use bogus headers and return addresses to mislead email recipients and elude anti-spam companies. In many cases those tactics are used to dupe users into handing over personal identification information.

"What we're trying to do is tell if an incoming email is really coming from where it says it's coming from," Wong told Reuters.

The two companies have announced their anti-spam alliance on the heels of a new research study claiming that in the month of April alone, 840 million spam emails were received by users, and among those millions, 97 percent were spam.

According to both Microsoft and Pobox, the proposed standard awaits approval from the Internet Engineering Task Force, an open international community of network designers, operators, vendors, and researchers concerned with the evolution of the Internet architecture and the operation of the Internet. IETF is overseen by the Internet Architecture Board.

Other ISPs and Internet heavy hitters like Amazon.com, Yahoo and American Online are also developing their own solutions to the spam scourge. In March of this year, Yahoo came out with an authentication system called Domain Keys, which digitally encrypts email messages in such a way that email browsers can reject certain email.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters by country in August and September.

AV in Focus: A Guide to Unlocking Compliance With Clarity

The age verification era isn’t coming — it’s here. Laws are already on the books in numerous U.S. states, as well as in the U.K., France and beyond.

Canadian Privacy Commissioner Endorses National AV Bill

Philippe Dufresne, privacy commissioner of Canada, has voiced support for a bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Ricky Johnson Launches 'Ricky's Resort' Through YourPaysitePartner

Ricky's Room studio honcho Ricky Johnson has launched his latest site, RickysResort.com, through YourPaysitePartner (YPP).

Industry Attorney Paul Cambria Retires After 50 Years of Practicing Law

After more than a half-century in practice, during which he provided the defense in some of the adult industry's most notable legal cases, attorney Paul Cambria has retired.

2026 XMA Nominations Party Set for Nov. 19 in Hollywood

The 2026 XMA nominations reveal party will take place at Keys on the Sunset Strip on Wednesday, Nov. 19, with red-carpet arrivals starting at 8 p.m.

New VR Membership Site 'DeepInSex.com' Launches

The new 8K VR membership site DeepInSex has officially launched.

NATS Launches Integrated Content Management System

Too Much Media (TMM) has rolled out an integrated, no-charge Content Management System (CMS) to its NATS platform.

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Show More