Home > News > Los Angeles’ E3 Bringing Adult Content • Bookmark   • Newsletters   • Register Search Options


Los Angeles’ E3 Bringing Adult Content

Los Angeles’ E3 Bringing Adult Content
Get XBIZ News
May 10, 2004 2:23 PM PDT    Text size: 
LOS ANGELES – Playboy playmates will be on hand for the opening Wednesday of the annual Electronic Entertainment Expo, also known as E3, at the Los Angeles Convention Center.

Arush Entertainment, which is rolling out a beta version of “Playboy: The Mansion” with co-publisher Groove Games, will provide the playmates. But the expo isn’t all about sex; it’s about the video- and computer- gaming industry.

E3 organizers told XBiz they expect 400 exhibiting companies representing 70 countries at this year's show, the 10th annual.

Nearly 1,000 game and related products are expected to be seen for the first time, as reporters, buyers, industry analysts and venture capitalists come out to see from an insider's look at what lies ahead in the gaming world.

The event, with about 400 manufacturer booths, also will bring a lot of glitz along the way because gaming has become big business.

Industry tracking company NPD Group says video game retail sales in the United States – including software, hardware and accessories – totaled $11.2 billion last year.

And the correlation between those interested in adult content and computer gaming gets narrower.

Chicago-based Playboy Enterprises said last month that its readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.

Playboy’s “Mansion” game is 3-D, and is touted as a virtual Playboy experience, complete with lavish parties and buxom women. The product will be available in Xbox and PlayStation 2 formats.

E3 serves as a litmus test for products and buyers from major retailers that use the event to shape their game plan for the holiday season, when most sales occur.

"It's pretty vital, because you get a pulse on the industry and you see what other people are doing," said Denis Dyack, president of Silicon Knights, a Canadian developer.

Besides news conferences and other pitches, there will be entertainment.

One of the founding members of Nine Inch Nails will be performing, and martial arts pros will show up.

Arush, which publishes Playboy’s new software, plans to hype its “Fear Factor” game by offering a prize to anyone willing or able to pull a poker chip from a tank filled with hissing Madagascar cockroaches.

The convention, open to the trade only, runs through Friday. More information can be had at www.e3insider.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


WIA Profile: Samantha Brown

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Xgen Products Celebrates 7-Year Anniversary

In August, Xgen Products celebrated its seventh anniversary with a special promotion. The winner of Xgen’s Lucky 7 raffle, Xgen announced in late July, would win a three-day, two-night trip for two... More »

WIA Profile: Kristi Greer

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Oct 05 - Oct 07
Hannover, Germany


Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!