Nevada Brothel Peeved Over Ad Policy

VIRGINIA CITY, Nev. – Just outside of Carson City, where prostitution and gambling are legal, sits one of the most famous brothels, and also one of the oldest. But business at the 50-year-old Bunny Ranch took a turn this week when brothel owner Dennis Hof found that small town life is rife with contention.

Hof's beef in particular is with a Storey County advertising policy that pitted his business against other local brothels by not allowing him to advertise in the area or sponsor local events.

Storey County, a 262-square mile area and one of the smallest counties in Nevada, is also home to two more brothels, the Wild Horse and Old Bridge.

Hof is hopping mad because brothel rivals had no problem getting sponsorship deals at the local Grand Prix motorcycle races last month.

Hof contends that the hypocrisy of the local ad policy is playing favorites over competing companies.

The Bunny Ranch is a longtime supporter of the Virginia City Annual Mountain Oyster Fry, but when Hof tried to spread the word about the Bunny Ranch farther up the county line, he was rebuffed by County Commissioners, who Hof calls the most "corrupt officials in the state."

"All they're doing is showing favoritism," Hof told XBiz. "What they came up with was this regulation, but they're using it on a selective basis."

Storey County advertising policy forbids brothels from advertising anywhere in the area, including print advertising, billboards, and television ad spots. However, brothels are invited to do promotions, which include sponsorships and other behind-the-scenes contributions.

Hof is also miffed that the other brothels were never cited for violating the law even after the Storey District Attorney confirmed that current law prohibits brothel advertisements.

Many brothels tend to advertise their services across county lines through billboards and print advertising, but in-county, they are asked to keep a low profile.

"It's pretty hypocritical," Hof said. "We're just trying to understand it. I've spent a lot of money trying to promote Virginia City and it's just irritating."

In the meantime, Hof has expressed interest in taking the issue up with local officials and voters of the community, who he feels will lean in favor of enforcing fairness in county policy.

The Moonlight Bunny Ranch is credited with helping the state of Nevada pioneer prostitution in 1972. The Ranch is also the subject of an HBO reality documentary called "Cathouse" that takes viewers into the daily lives of real working girls through hidden cameras in the bedrooms of the brothel.

The Bunny Ranch is also making plans to host Primetime news anchor Diane Sawyer during a future news segment on ranch, although the dates are still being hammered out between Hof and show producers.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kazumi Partners With Rose in Good Faith to Release 'V-Mule' Vulva-Shaped Footwear

Multi-XMAs winner Kazumi has teamed up with fashion brand Rose in Good Faith to release V-Mule vulva-shaped footwear.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Cubbi Thompson Leads Latest From New Sensations

Cubbi Thompson stars with Codey Steele in the latest release from New Sensations.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

Gray Perrier, Liv Revamped & Zariah Aura Star in New Transfixed Release

Gray Perrier stars with Liv Revamped and Zariah Aura in the latest release from Transfixed, titled "Bachelorette Stripper Switcheroo."

Starship Unveils New Executive Team

Starship Enterprises has announced its updated executive leadership team.

Reptyle Debuts Cross-Site Release 'Mom vs. Girlfriend'

Reptyle is launching a cross-site release on its Family Strokes, MYLF, Freeuse, and TeamSkeet imprints, titled “Mom vs. Girlfriend.”

Show More