Nevada Brothel Peeved Over Ad Policy

VIRGINIA CITY, Nev. – Just outside of Carson City, where prostitution and gambling are legal, sits one of the most famous brothels, and also one of the oldest. But business at the 50-year-old Bunny Ranch took a turn this week when brothel owner Dennis Hof found that small town life is rife with contention.

Hof's beef in particular is with a Storey County advertising policy that pitted his business against other local brothels by not allowing him to advertise in the area or sponsor local events.

Storey County, a 262-square mile area and one of the smallest counties in Nevada, is also home to two more brothels, the Wild Horse and Old Bridge.

Hof is hopping mad because brothel rivals had no problem getting sponsorship deals at the local Grand Prix motorcycle races last month.

Hof contends that the hypocrisy of the local ad policy is playing favorites over competing companies.

The Bunny Ranch is a longtime supporter of the Virginia City Annual Mountain Oyster Fry, but when Hof tried to spread the word about the Bunny Ranch farther up the county line, he was rebuffed by County Commissioners, who Hof calls the most "corrupt officials in the state."

"All they're doing is showing favoritism," Hof told XBiz. "What they came up with was this regulation, but they're using it on a selective basis."

Storey County advertising policy forbids brothels from advertising anywhere in the area, including print advertising, billboards, and television ad spots. However, brothels are invited to do promotions, which include sponsorships and other behind-the-scenes contributions.

Hof is also miffed that the other brothels were never cited for violating the law even after the Storey District Attorney confirmed that current law prohibits brothel advertisements.

Many brothels tend to advertise their services across county lines through billboards and print advertising, but in-county, they are asked to keep a low profile.

"It's pretty hypocritical," Hof said. "We're just trying to understand it. I've spent a lot of money trying to promote Virginia City and it's just irritating."

In the meantime, Hof has expressed interest in taking the issue up with local officials and voters of the community, who he feels will lean in favor of enforcing fairness in county policy.

The Moonlight Bunny Ranch is credited with helping the state of Nevada pioneer prostitution in 1972. The Ranch is also the subject of an HBO reality documentary called "Cathouse" that takes viewers into the daily lives of real working girls through hidden cameras in the bedrooms of the brothel.

The Bunny Ranch is also making plans to host Primetime news anchor Diane Sawyer during a future news segment on ranch, although the dates are still being hammered out between Hof and show producers.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Be Savage' Lingerie Line

Full Circle has added 77 new items to its Be Savage lingerie collection.

Satisfyer Signs Multiyear US Distribution Deal With Williams Trading, Honey's Place

Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.

Irish PM Affirms Plan for UK-Style Ban on 'Extreme' Content

Ireland’s prime minister on Wednesday confirmed that his government is moving ahead with plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, which he hopes to see passed by early 2027.

Evil Angel Drops Vince Karter's 'Miami Vixens'

Evil Angel has released director Vince Karter's latest title, "Miami Vixens."

Angellica Good Stars in Latest From TransAngels

Angellica Good stars with Cole Black in the latest release from TransAngels, titled "Hungry For Her Junk Food."

Penny Barber Stars in Latest From MILFY

Penny Barber stars with Filou Fitt in the latest release from Vixen Media Group studio imprint MILFY.

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

UK Parliamentary Group Calls for Outlawing Cam Platforms

The U.K. Parliament’s All-Party Parliamentary Group (APPG) on Commercial Sexual Exploitation has published a report in which it calls for banning adult livestreaming platforms.

Rissa May Toplines 'My Son's Fiancee' From Sweet Sinner

Rissa May headlines "My Son's Fiancee," the latest release from Mile High Media studio imprint Sweet Sinner.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Show More