Nevada Brothel Peeved Over Ad Policy

VIRGINIA CITY, Nev. – Just outside of Carson City, where prostitution and gambling are legal, sits one of the most famous brothels, and also one of the oldest. But business at the 50-year-old Bunny Ranch took a turn this week when brothel owner Dennis Hof found that small town life is rife with contention.

Hof's beef in particular is with a Storey County advertising policy that pitted his business against other local brothels by not allowing him to advertise in the area or sponsor local events.

Storey County, a 262-square mile area and one of the smallest counties in Nevada, is also home to two more brothels, the Wild Horse and Old Bridge.

Hof is hopping mad because brothel rivals had no problem getting sponsorship deals at the local Grand Prix motorcycle races last month.

Hof contends that the hypocrisy of the local ad policy is playing favorites over competing companies.

The Bunny Ranch is a longtime supporter of the Virginia City Annual Mountain Oyster Fry, but when Hof tried to spread the word about the Bunny Ranch farther up the county line, he was rebuffed by County Commissioners, who Hof calls the most "corrupt officials in the state."

"All they're doing is showing favoritism," Hof told XBiz. "What they came up with was this regulation, but they're using it on a selective basis."

Storey County advertising policy forbids brothels from advertising anywhere in the area, including print advertising, billboards, and television ad spots. However, brothels are invited to do promotions, which include sponsorships and other behind-the-scenes contributions.

Hof is also miffed that the other brothels were never cited for violating the law even after the Storey District Attorney confirmed that current law prohibits brothel advertisements.

Many brothels tend to advertise their services across county lines through billboards and print advertising, but in-county, they are asked to keep a low profile.

"It's pretty hypocritical," Hof said. "We're just trying to understand it. I've spent a lot of money trying to promote Virginia City and it's just irritating."

In the meantime, Hof has expressed interest in taking the issue up with local officials and voters of the community, who he feels will lean in favor of enforcing fairness in county policy.

The Moonlight Bunny Ranch is credited with helping the state of Nevada pioneer prostitution in 1972. The Ranch is also the subject of an HBO reality documentary called "Cathouse" that takes viewers into the daily lives of real working girls through hidden cameras in the bedrooms of the brothel.

The Bunny Ranch is also making plans to host Primetime news anchor Diane Sawyer during a future news segment on ranch, although the dates are still being hammered out between Hof and show producers.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Be Savage' Line

Full Circle Distribution has introduced 30 new styles from its Be Savage line of lingerie.

Sportsheets to Debut 'Signature' Collection at ANME

Sportsheets will introduce its new Signature collection at the ANME trade show in Burbank next month.

Alina Lopez Performs 1st Anal in Her Tushy Debut

Alina Lopez has performed her first anal scene in her debut for Vixen Media Group studio imprint Tushy, alongside Milan Ponjevic.

JO Debuts 'Bake Shoppe' Lube Collection

JO has introduced its Bake Shoppe Collection of flavored lubricants.

Lilith Grace Makes Her Blacked Raw Debut

Lilith Grace has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside Ashley Lane and Jason Luv.

Dollmora Wellness Now Offering OEJ's Cristal, Zodiac Collections

Dollmora Wellness has partnered with Our Erotic Journey (OEJ), adding the Zodiac and Cristal Collections to its curated catalog of pleasure products.

Jennifer White, Octavia Red & Jewelz Blu Star in 'Red, White & Blu' Sequel From Elegant Angel

Reigning XMAs Female Performer of the Year Jennifer White stars with Octavia Red and Jewelz Blu in the sequel to Elegant Angel’s Fourth of July-themed featurette "Red, White & Blu."

Desiree Dulce Is Hustler's 'Cover Honey' for July

Desiree Dulce is the Cover Honey for the July issue of Hustler Magazine and appears in a 14-page centerfold spread shot by ThisYearsModel.com.

Bobbii Rose, Jake Switch Front New Release from Grooby

Bobbii Rose and Jake Switch star in the latest release from Grooby Girls, titled “The Aphrodisiac Plan.”

Aneros Debuts 'Soaker' Cleaning Accessory

Aneros has introduced its new Soaker accessory for cleaning prostate massagers.

Show More