Nevada Brothel Peeved Over Ad Policy

VIRGINIA CITY, Nev. – Just outside of Carson City, where prostitution and gambling are legal, sits one of the most famous brothels, and also one of the oldest. But business at the 50-year-old Bunny Ranch took a turn this week when brothel owner Dennis Hof found that small town life is rife with contention.

Hof's beef in particular is with a Storey County advertising policy that pitted his business against other local brothels by not allowing him to advertise in the area or sponsor local events.

Storey County, a 262-square mile area and one of the smallest counties in Nevada, is also home to two more brothels, the Wild Horse and Old Bridge.

Hof is hopping mad because brothel rivals had no problem getting sponsorship deals at the local Grand Prix motorcycle races last month.

Hof contends that the hypocrisy of the local ad policy is playing favorites over competing companies.

The Bunny Ranch is a longtime supporter of the Virginia City Annual Mountain Oyster Fry, but when Hof tried to spread the word about the Bunny Ranch farther up the county line, he was rebuffed by County Commissioners, who Hof calls the most "corrupt officials in the state."

"All they're doing is showing favoritism," Hof told XBiz. "What they came up with was this regulation, but they're using it on a selective basis."

Storey County advertising policy forbids brothels from advertising anywhere in the area, including print advertising, billboards, and television ad spots. However, brothels are invited to do promotions, which include sponsorships and other behind-the-scenes contributions.

Hof is also miffed that the other brothels were never cited for violating the law even after the Storey District Attorney confirmed that current law prohibits brothel advertisements.

Many brothels tend to advertise their services across county lines through billboards and print advertising, but in-county, they are asked to keep a low profile.

"It's pretty hypocritical," Hof said. "We're just trying to understand it. I've spent a lot of money trying to promote Virginia City and it's just irritating."

In the meantime, Hof has expressed interest in taking the issue up with local officials and voters of the community, who he feels will lean in favor of enforcing fairness in county policy.

The Moonlight Bunny Ranch is credited with helping the state of Nevada pioneer prostitution in 1972. The Ranch is also the subject of an HBO reality documentary called "Cathouse" that takes viewers into the daily lives of real working girls through hidden cameras in the bedrooms of the brothel.

The Bunny Ranch is also making plans to host Primetime news anchor Diane Sawyer during a future news segment on ranch, although the dates are still being hammered out between Hof and show producers.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Alana Rose Makes Her TeamSkeet Debut

Alana Rose has made her TeamSkeet debut alongside Gigi Sweets and Tony Sting.

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

Lilly Bell Leads Latest From Blacked

2025 XMAs Girl/Girl Performer of the Year Lilly Bell stars with Jax Slayher in the latest release from Vixen Media Group studio imprint Blacked.

Nicole Doshi Fronts Latest From Bellesa Plus

Nicole Doshi stars with Ryan McLane in the latest release from Bellesa Plus.

Juliana Marie Returns to New Sensations

Juliana Marie stars with Damon Dice in the latest release from New Sensations.

Amirah Adara, Dakota Dove Star in Latest From MixedX

Multi-Euro XMAs winner Amirah Adara stars with Dakota Dove in the latest release from MixedX, titled "Fatal Consultation."

Octavia Red Makes Her Digital Playground Debut in Ricky Greenwood Western 'The Drifter'

Reigning XMAs Girl/Girl Performer of the Year Octavia Red has made her Digital Playground debut alongside Alex Jones in the first installment of the new Ricky Greenwood western feature "The Drifter."

Melissa Stratton Headlines Jonni Darkko's 'Cum on My Face 3'

Melissa Stratton toplines multi-XMAs-winning director Jonni Darkko's “Cum On My Face 3,” from Evil Angel.

Lucy Mochi, Girthmasterr Star in Latest From Brazzers

Lucy Mochi stars with Brazzers exclusive Girthmasterr in the studio's latest release, "Too Many Rooms, Not Enough Cum."

Ava Holt Stars in Latest From TGirls.xxx

Ava Holt stars with Chris Epic in the latest release from Grooby paysite TGirls.xxx, titled "Happy Wife, Happy Life."

Show More