Jenna Jameson Jams With Guitar Maker

Rhett Pardon
SCOTTSDALE, Ariz. – Guitar maker Jackson Charvel announced Monday that it inked a deal with adult star Jenna Jameson to sell a line of clothing and other retail merchandise on the Internet.

Terms of the deal were not disclosed, but it is further proof that porn is becoming mainstream.

Ontario, Calif.-based Jackson Charvel Manufacturing Inc., which markets a full line of guitars under the Jackson Charvel label, is using the image of the blonde porn star at its online store to sell T-shirts, drinking glasses, lighters, posters and press-on tattoos.

“Based on the runaway success of our recent product catalog featuring Jenna as a model, we are certain that these products are going to move fast,” said Brian Tedeschi, manager for Jackson Charvel merchandise.

Jameson owns Scottsdale, Ariz.-based ClubJenna Inc., a licensing firm that also operates an array of websites for other adult stars. She also stars in films distributed by Van Nuys, Calif.-based Vivid Entertainment Group.

The porn icon also hosts numerous mainstream film and TV roles and hosts E! Television’s “Wild On” program. She also has been featured on 400 magazine covers, including Playboy, New York, Esquire and Penthouse to Glamour, Paper, Cosmopolitan, Allure and Jane.

Jameson has had a long association with rock music. She was cover girl on the Guitar World "2003 Guitar Buyer's Guide" catalog and she's made appearances on smash hit music videos by Eminem and Korn.

She has been featured in and honored by Revolver magazine, has appeared on several VH1 programs, and has been profiled in rock star turned publisher Gene Simmons' Tongue magazine.

Jackson Charvel is owned by Scottsdale-based Fender Musical Instruments Corp., a privately held company.

The company produces guitars geared for heavy metal and hard rock and sells online as well as through a network of about 400 guitar stores.

Parent company Fender markets other brand names, including Squier, Guild, Benedetto, Floyd Rose and Rodriguez. The company also operates the Fender Custom Shop in Corona, Calif.

A 2003 study by Barna Research Group illustrates how far porn has been catapulted to mainstream status. According to the survey, 50 percent of those ages 18 to 19 say that watching porn is morally acceptable. In their parents’ demographic, ages 39 to 57, only 38 percent feel the same. In the 58-and-up age group that number falls to 23 percent.