Sex and Money Go Hand-in-Hand, Study Says

DALLAS, Texas – A new study from online matchmaking service TRUEBeginnings says that the connection between money and sex is more deeply rooted in human behavior than previously thought.

According to the study, which polled just under 10,000 men and women on their sexual mores when it comes to money, jealousy, and libido, concluded that a stronger commitment to making money tends to offset sexual desire if money goals are not shared with a partner. However, if they are, then a couple's libidos are equally matched, if not higher than average.

A summary of the study indicates that knowingly or not, people tend to form strong relationships with money, and the nature of those relationships have a direct impact on the way people interact in romantic situations.

"As a person becomes more involved with money, he or she tends to be less willing to commit to personal relationships, including romantic ones," said Dr. James Houran, director of psychological studies at TRUEBeginnings. "Such people are also more likely to be jealous and tend to be more libidinous."

TRUEBeginnings also states that older people tend to look at money with less importance, except for males over the age of 60, and that in general, money holds stronger importance for women.

Additionally, men and women who place a great deal of importance on money are less likely to be faithful in personal relationships than those individuals who feel that money is not a top priority, the study stated. And feelings of jealousy tend to rise as the interest in money increases.

"Anyone who has ever been in a serious relationship is aware that financial issues affect couples more than just about anything else," Houran continued. "So, instead of exploring the general reasons behind this, we decided to zero-in on how sex and money affect individuals, specifically whether a correlation exists between sexual factors — such as faithfulness, libido and jealousy — and a person's interest in money,"

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Elegant Angel Debuts 'Hailey Rose Is Titwoman' Showcase

Multi-XMAs winner Hailey Rose takes on the role of "Titwoman" in the latest iteration of Elegant Angel's signature showcase series.

Jazmin Black Stars in Latest From Bellesa Plus

Jazmin Black stars with Nathan Bronson in the latest episode of the Bellesa Plus series “Blind Date.”

Ayla Makes Her WIFEY Debut

Ayla has made her debut for Vixen Media Group studio imprint WIFEY alongside her partner Eden and Jonathan Jordan.

Sophia Locke, Demi Hawks Lead 'Mommy's Girl' Crossover Finale

Reigning XMAs MILF Performer of the Year Sophia Locke stars with Demi Hawks in the final installment of Adult Time’s “Mommy’s Boy” and “Mommy’s Girl” two-part crossover event, titled “Her Pro-Domme Stepmom.”

Octavia Red Returns to Jules Jordan

XMAs winner Octavia Red stars with Manuel Ferrara in the latest scene from Jules Jordan Video.

Studio Vanniall Signs Exclusive Partnership Deal With PAYSITE

Studio Vanniall has signed an exclusive partnership deal with PAYSITE.

Jadynn Stone, Karla Lane & Savannah Rae Star in Latest From Brazzers

Jadynn Stone, Karla Lane, and Savannah Rae star with Lil D in the latest release from Brazzers, titled "Lesbian Polycule Cheats With Cock."

Jessi Rae Named Vixen's 1st Brand Ambassador

Vixen Media Group (VMG) has named Jessi Rae its first-ever brand ambassador.

Kenna James Leads 4th Installment of 'Equilibrium'

Kenna James stars in the fourth installment of Vixen Media Group studio imprint Deeper’s fantasy feature “Equilibrium.”

Kate Dalia Headlines Latest Volume of 'Catfished' From Sweet Sinner

Kate Dalia toplines the sixth volume of “Catfished,” the latest release from Mile High Media studio imprint Sweet Sinner.

Show More