Sex and Money Go Hand-in-Hand, Study Says

DALLAS, Texas – A new study from online matchmaking service TRUEBeginnings says that the connection between money and sex is more deeply rooted in human behavior than previously thought.

According to the study, which polled just under 10,000 men and women on their sexual mores when it comes to money, jealousy, and libido, concluded that a stronger commitment to making money tends to offset sexual desire if money goals are not shared with a partner. However, if they are, then a couple's libidos are equally matched, if not higher than average.

A summary of the study indicates that knowingly or not, people tend to form strong relationships with money, and the nature of those relationships have a direct impact on the way people interact in romantic situations.

"As a person becomes more involved with money, he or she tends to be less willing to commit to personal relationships, including romantic ones," said Dr. James Houran, director of psychological studies at TRUEBeginnings. "Such people are also more likely to be jealous and tend to be more libidinous."

TRUEBeginnings also states that older people tend to look at money with less importance, except for males over the age of 60, and that in general, money holds stronger importance for women.

Additionally, men and women who place a great deal of importance on money are less likely to be faithful in personal relationships than those individuals who feel that money is not a top priority, the study stated. And feelings of jealousy tend to rise as the interest in money increases.

"Anyone who has ever been in a serious relationship is aware that financial issues affect couples more than just about anything else," Houran continued. "So, instead of exploring the general reasons behind this, we decided to zero-in on how sex and money affect individuals, specifically whether a correlation exists between sexual factors — such as faithfulness, libido and jealousy — and a person's interest in money,"

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pervz to Debut New Limited Series 'Power Corrupts'

Pervz has announced the launch of its new six-scene limited series, "Power Corrupts."

Sandra Makes Her WIFEY Debut

Creator Sandra stars with her husband Ivan and Isiah Maxwell in the latest release from Vixen Media Group studio imprint WIFEY.

Gia Palomino Makes Adult Debut in Angelo Godshack's 'Rough Love 6'

Gia Palomino makes her adult debut and headlines Angelo Godshack’s latest Evil Angel directorial, “Rough Love 6.”

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

Bellesa Plus Wraps Shooting on New Reality Series

Bellesa Plus has wrapped production on the first episode of its new reality series, “The Bellesa Challenge.”

Eva Maxim, Emma Rose Lead Latest From TransAngels

Eva Maxim and multi-XMAs winner Emma Rose star in the latest release from TransAngels, titled "Stuck on Top."

Andi Avalon Returns to MILFY

Andi Avalon has made her return to Vixen Media Group studio imprint MILFY alongside Derek Savage and Isiah Maxwell in the studio’s latest scene.

Maddie Wren Leads Latest From MonsterPorn

Maddie Wren stars with Jason Sarcinelli and Marcelo Magnifico in the latest scene from MonsterPorn, titled "Trouble in the Woods."

UPDATED: Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3.

Connie Perignon Returns to Bang Bros

Connie Perignon has made her return to Bang Bros alongside Johnny Love in "Connie Breaks Her Roommate's Celibate Streak."

Show More