MONTREAL — Pornhub has published its ninth annual “Year in Review” statistics compendium, revealing that in 2022, the most searched category on the tube site was “hentai.”
The survey, published today and illustrated with now-customary infographics, serves as an influential barometer of trends. It is carefully analyzed both within the industry and by mainstream sources seeking to learn what turns people on regionally and worldwide, what changes occur yearly and what is the state of porn consumption during any given period.
The top 10 most searched terms worldwide were “hentai,” “Japanese,” “MILF,” “lesbian,” “pinay” (Filipina), “Asian,” “step mom,” “anal,” “big ass” and “threesome.”
“Ebony” and “massage” searches, the report noted, saw a drop in 2022, and were replaced by rising terms “big ass”, “threesome” and “Latina” in positions 9-11.
According to the site, the general trends that defined 2022 were “reality,” “gender,” “group sex,” “outdoors,” “positions,” “feet” and “femdom.”
The “reality” category “grew by +169% to become one of the Top 20 categories, while popularity of the Amateur category has dropped slightly by –19%,” the report revealed. “Our statisticians theorize that as more amateur models have become full-time performers, the quality of their videos has improved, but visitors are still seeking a real homemade porn experience.”
The top 10 most searched porn performers, according to Pornhub, were: Abella Danger (#1); retired performer and now anti-porn advocate Lana Rhoades (#2); Angela White (#3); Russian content creator Eva Elfie (#4); Riley Reid (#5); Emily Willis (#6); briefly active former performer and industry critic Mia Khalifa (#7); Mia Malkova (#8); Jordi El Niño Polla (#9) and newcomer Violet Myers (#10).
To see all the statistics on Pornhub’s 2022 Year in Review, visit Pornhub Insights.