EU Tightening Spam, Cookie Governance

BRUSSELS – The European Union has given eight countries a second warning Thursday to enact privacy legislation governing spam and cookies.

Belgium, Germany, Greece, France, Luxembourg, the Netherlands, Portugal and Finland have been put on notice that they have two months to comply or face lawsuits before the European Court of Justice.

The 15-nation EU adopted a tough privacy regulation on electronic communications last July. The legislation bans all commercial email unless a recipient has asked for it and sets strict rules for installing cookies.

The EU's difficulty enforcing its own regulations could undercut attempts to get other countries to join the fight against spam. But the delay may be in part because each nation must approve the plan through their parliaments.

According to statistics published by antispam-technology company Brightmail Inc., nearly 80 percent of spam originates from North America. About 53 percent of all email in the EU is unsolicited commercial email.

U.S. federal law allows sending commercial messages without permission as long as the recipient is given a chance to "opt out" of receiving future messages from the same sender.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Joybear Pictures to Launch 'I Really Love' Studio Imprint

Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

Pineapple Support to Host 'Life Transitions' Support Group

Pineapple Support is hosting a free online support group on navigating transitional and liminal spaces.

CamSoda Launches 'Trick or Tease' AI Companions

CamSoda has launched its Halloween-themed Trick or Tease AI companions.

Russian Lawmakers Call for Age Verification

Two Russian lawmakers have called on the country’s government to implement age verification for adult content.

British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

Show More