EU Tightening Spam, Cookie Governance

BRUSSELS – The European Union has given eight countries a second warning Thursday to enact privacy legislation governing spam and cookies.

Belgium, Germany, Greece, France, Luxembourg, the Netherlands, Portugal and Finland have been put on notice that they have two months to comply or face lawsuits before the European Court of Justice.

The 15-nation EU adopted a tough privacy regulation on electronic communications last July. The legislation bans all commercial email unless a recipient has asked for it and sets strict rules for installing cookies.

The EU's difficulty enforcing its own regulations could undercut attempts to get other countries to join the fight against spam. But the delay may be in part because each nation must approve the plan through their parliaments.

According to statistics published by antispam-technology company Brightmail Inc., nearly 80 percent of spam originates from North America. About 53 percent of all email in the EU is unsolicited commercial email.

U.S. federal law allows sending commercial messages without permission as long as the recipient is given a chance to "opt out" of receiving future messages from the same sender.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Opinion: Why Device-Based Age Verification is the Key to Protecting Minors Online

Across the United States, state legislators on both sides of the aisle have attempted to tackle the crucial goal of preventing minors from accessing adult content.

TMZ: VMG's Mike Moz in Talks About 'Potential Collab' With Yeezy

Vixen Media Group’s Mike Moz told TMZ on Friday that the company has been discussing a potential collaboration with Kanye West’s brand Yeezy.

Age Verification: FSC's Mike Stabile Reports from the Front Lines

Two years into the religiously-inspired crusade to ban free access to adult material in the U.S. through carefully drafted "age verification" legislation, the constant onslaught of state-by-state proposals and laws — many of them copied from each other — can be hard to follow.

Written Erotica Platform 'Hevvn' Launches

Hevvn, a new platform aimed at erotica writers seeking to publish, promote and profit from their work, debuted Thursday.

Sssh.com's Angie Rowntree Speaks at Brown University

Sssh.com founder Angie Rowntree spoke at a Brown University class last week, discussing several topics related to adult filmmaking.

Online Industry Veteran Joe E. Passes Away

Online industry veteran Joe E has passed away, according to friends and industry associates.

Judge Acquits Backpage Defendants of Most Charges Before 2nd Retrial

A federal judge acquitted former co-owner of Backpage.com Michael Lacey and two co-defendants on most of the counts remaining from the protracted trial launched against the website operators by the Justice Department in 2018.

Adult Time Partners With Animation Studio 3DGspot

Adult Time has signed a deal to stream content from animation studio 3DGspot.

Georgia Gov. Brian Kemp Signs Age Verification Bill Into Law

Republican Gov. Brian Kemp this week signed into law a bill that includes provisions requiring age verification for viewing adult content in Georgia, mirroring legislation being sponsored around the country by anti-porn religious conservative activists.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the popular searches from its straight and gay theaters in more than three dozen countries during February and March.

Show More