LOS ANGELES — JustFor.fans (JFF) has announced over $25,000 in donations in support of the #BLM movement, which was added to the platform's Charitable Giving Program in July 2020.
The donations come from JFF content creators who offer a portion of their monthly income, and company founder Dominic Ford praised their philanthropic efforts.
“By raising over $25,000 for #BLM, our models have shown that their successes on JFF translate directly to the success of those members of our community in need,” said Ford. "The JFF model community is one of compassion and giving, and this milestone marks just how important it is that we and our models use our voices to affect change in society, and keep important issues like #BLM on the forefront of peoples’ minds and conversations.”
A rep noted the JFF Charitable Giving Program, founded in 2018, "prioritizes the concept of equality for all while highlighting the importance of social good; the company continues in its quest in 2021 to create and maintain a strong, powerful social standing both within and outside of the JFF community."