NEW YORK — Pornhub has announced the release of “Herotica,” a capsule collection and short film/lookbook in collaboration with design duo, Namilia.
“Herotica” was directed by artist Gogy Esparza and features a diverse cast of Pornhub models: Asa Akira, Ana Foxxx, Daisy Taylor, Janice Griffith and Rae Lil Black. Esparza directed the project remotely via Zoom.
Both SFW and NSFW cuts of the film were created for the launch, showcasing all of the garments available in the capsule collection.
“This is the first time a fashion film/lookbook has been created exclusively featuring Pornhub models,” said a rep.
Pornhub VP Corey Price said the company is "thrilled to launch the ‘Herotica’ film along with the Pornhub x Namilia capsule collection. This is a first for us on many levels; this is the first fashion film we have produced and directed, especially remotely, and featuring our talent. It truly embodies our values of female empowerment, creativity and self-expression."
Building on the success of their collaboration during New York Fashion Week in February, Namilia designers Nan Li and Emilia Pfohl created the new capsule collection with five looks that comprise the world of “Herotica” — a world, according to a rep, “where women are in charge of the dialogue, the narrative and every inch of their bodies, turning the tables on the straight male perspective.”
Namilia’s Li explained that “the cosmos of sexual pleasure has been restricted to a few boring and chauvinistic narratives for the pleasure of the male gaze, up until rather recently. Porn isn’t something existentially male — most women just have been previously excluded from determining the narrative.”
The Pornhub x Namilia collection, the rep explained, “consists of the fashion brand’s signature velour tracksuits in hot pink and black with white crystal embellishments that scream 'quarantine bling,' while cropped harness tees, hoodie, and moto-cross dresses round out the dominant themes of the collection."
The collection is available for purchase on PornhubApparel.com and Namilia.com.
To watch “Herotica,” visit the platform's YouTube channel (for the SFW cut), and the Pornhub x Namilia channel on Pornhub (for the NSFW cut).
For more information, follow Pornhub on Twitter and Namilia on Instagram.