LOS ANGELES — Gaming Adult and ImLive recently teamed up for an unusual collaboration that fused camming with gaming.
According to the company, the aptly named "Hentai Look-Alike Party" happened on the last weekend of February and "blurred the line between dreams and reality" as for the first time, Gaming Adult’s hit game "Hentai Heroes" was brought to life by top ImLive models.
During the event, "Hentai Heroes" players were directed to a special landing page from within the game, where more than 10,000 gamers became ImLive members.
The event lasted three full days and was promoted on social media by the partners and participating models. Over 360 ImLive models took part in the event, some of whom also played the game.
ImLive expressed satisfaction with the "Hentai Look-Alike Party," as over 100,000 visitors reportedly tuned into the weekend-long event and experienced a unique form of camming and a new kind of adult entertainment.
“This collaboration has proven that a merge between different but related user experiences can grow true value for both of our users and platforms,” ImLive CMO Tal Bar Cohen said, noting that the first-of-its-kind collaboration will happen again. “The visionary approach of our partner has allowed us to achieve goals for both our businesses — ambitions that have never been reached in the industry before.”
Gaming Adult’s Head of Business Development Onizuka said the company had a positive experience with the campaign and that players “were enchanted by the models’ beauty.”
“We are impressed with ImLive and their models’ dedication and professionalism,” Onizuka explained. “This experiment just showed that there is great potential for more lucrative projects between gaming and other adult verticals.”
Six models received prizes for their active participation in the event and three of them will now become part of the "Haremverse" — the in-game world where "Hentai Heroes" is set. The players voted for their favorite cosplaying girls to become avatars, with Susan Blake, Micaela Smith and Nika Kova chosen to be depicted in the game.
In related news, at this year’s Live Cam Awards, during the TES Lisbon event in March, ImLive and Gaming Adult were awarded the Best Marketing Campaign trophy for their collaboration.
For more information, visit Gaming Adult and ImLive.