Google Goes Local

MOUNTAIN VIEW, Calif. -- Search engine Google, Inc. went live Wednesday with a new search feature that localizes search results and enables users to find information on people, businesses, and services closest to their homes or desired locations.

Google's launch of Local Google, while still in beta, is based on new algorithmic formulas that can generate information as finite as people's home telephone numbers, zip codes, or the local grocery store.

Local Google also features an icon of a compass that can be clicked on to open another page containing detailed maps and directions to the desired location.

"Google's goal is to connect searchers with the information they need whether it's halfway around the world or in their neighborhood," said Google co-founder Sergey Brin.

The new service from the world's number one search engine will not only create formidable competition among other online phone directory services and map search services, but it will also open up a wide field of new small business advertisers interested in paying for search placement, which has so far proven to be a goldmine for search engines like Google and Yahoo.

Recent studies have indicated that with the continued rollout of high-speed service in rural areas, users are tending to use search engines when it comes to finding local or region-specific information.

According to the Associated Press, small businesses typically spend an estimated $22 billion yearly on ads in the Yellow Pages, newspapers, and direct mail.

The launch of Local Google comes on the heels of similar services from search rival Yahoo and its recently launched SmartView service and SuperPages.com from Verizon Communications.

Google's director of consumer web products claims that 70 percent of Google users are interested in local business information search results.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More