"[The PodDisc] actually has been around for the last six months or so," Levine said. "It was originally made by Erotic Video Networks. We acquired their stock and we've been sitting on it for the right moment, and this is the right moment."
Yesterday Digital Playground announced it released more than 250 hardcore scenes and 158 trailers ready for iPhone download — something Levine said is nothing new.
"An iPhone is a video iPod with a telephone," Levine said. "The content is not going through the service provider of AT&T; you're just downloading [content] into iTunes, that's all you're doing."
Levine said each of Pulse's nine PodDiscs features three titles that open directly into iTunes when inserted in any PC or Mac disc drive. For example, he said, the "Fucking Crazy" disc also features "College Brats 1" and "Legal Tender." All PodDisc features — which include "Zero to Slut in 60 Seconds," "Gobs of Goo" and "Pussy Deluxe" — were originally created by now-defunct studio Annihilation.
"As you can tell by the titles," Levine said, "they're pretty specific. Very little storyline and a lot of sex."
Pulse is selling its stock of 1,800 PodDiscs to distributors and at a wholesale price to retailers, and Levine said Pulse will consider producing more PodDiscs in the future once the company sees how well these sell.
"Not that the iPhone is out," Levine said, "it's something that's definitely a viable product."