Penthouse Magazine Reveals New Centerfold Design

NEW YORK — The July issue of Penthouse features a new design for the magazine’s centerfold with a double-sided format. The Pet of the Month is shown in a nude photo, as well as a partially clothed shot, offering readers an updated alternative to the traditional centerfold.

Called “The Big Rip,” the new centerfold is also perforated for readers to easily tear out the photos.

“Penthouse Magazine is all about sensuality and varying levels of intimacy,” said Penthouse Editor in Chief Mark Healy. “Readers expect more than just nudity. They know our models can be as alluring in clothes as they are out of them but also they want to experience an unveiling. Every pictorial should involve a journey of sorts. Our readers don't necessarily want to cut to the chase.”

The design changes are in response to a Penthouse survey conducted by the Millward Brown research company in which 48 percent of those surveyed indicated they would like to see more photos of models provocatively dressed.

“Penthouse readers will be seeing fresher, more original pictorials, more sex, more humor, more letters and more attitude,” said Healy. “We have amazing illustrators working on our illustrated forums and of course, some great pictorials in the works.

“This new perforated centerfold is a great and natural addition to the magazine and we are honored that the debut centerfold was photographed by one of today's best photographers, Terry Richardson.”

In his first assignment for Penthouse, Richardson shot the centerfold layout with July’s Pet of the Month, adult performer Sasha Grey. Richardson’s work has appeared in Vogue, Rolling Stone, Harper’s Bazaar and Vice Magazine. Richardson’s other celebrity subjects include Leonardo DiCaprio, Sharon Stone, Mickey Rourke, Johnny Knoxville, Nicolas Cage, Dennis Hopper and Chloe Sevigny, to name but a few.

The magazine is also inviting readers to "Get Ripped" by submitting digital photos of themselves and their friends with the partially dressed centerfold hung-up on the wall. Photos can be emailed to thebigrip@pmgi.com and favorites will be published in upcoming issues.

Penthouse also is using other interactive means to entice readers with online video and games.

“We have some hilarious, totally hot videos on YouTube, and an interactive online game featuring 2007 Pet of the Year Heather Vandeven and friends that’ll keep our readers occupied for hours. They’re definitely worth wasting some time on,” Healy said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nicole Nixon Stars in Latest From Immoral

Nicole Nixon stars with Matt Bird, Dean Van Damme, and "Porno Dan" Leal in a new three-part release from Immoral Productions.

Kiki Cali Toplines 'Pleasure Vixens 4' From BAM Visions

Kiki Cali headlines the fourth volume of "Pleasure Vixens," co-directed by multi-XMAs winner Mick Blue and Maestro Claudio, aka BAM Visions, from Evil Angel.

Brianna Coppage Makes Her WIFEY Debut

Creator Brianna Coppage stars with her husband Phillip and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Isa Bella, Selena Ivy Topline 'Lesbian Sex 28'

Isa Bella and Selena Ivy headline the latest release from Girlfriends Films, titled “Lesbian Sex 28.”

Catherine Knight Stars in Latest From Brazzers

Catherine Knight stars in the latest release from Brazzers, titled "GRWM (To Fuck)."

Elegant Angel Premieres Nicole Kitt Showcase 'Cats Eye'

Nicole Kitt gets the spotlight in a new four-part showcase release from Elegant Angel.

Private Releases 'The Love Hotel 2'

Private has released “The Love Hotel 2,” directed by Dave Menich.

Ember Fiera, Jesse Pony Headline 'TS Girls Do It Best' Sequel From TransSensual

Ember Fiera and Jesse Pony topline the sequel to “TS Girls Do It Best” from Mile High Media studio imprint TransSensual.

Khloe Kapri, Melissa Stratton Topline 'Lesbian Trainer 3' From Sweetheart Video

Khloe Kapri and Melissa Stratton headline the third volume of “Lesbian Trainer” from Mile High Media studio imprint Sweetheart Video.

Show More