Home > News > Penthouse Magazine Reveals New Centerfold Design • Bookmark   • Newsletters   • Register Search Options


Penthouse Magazine Reveals New Centerfold Design

Penthouse Magazine Reveals New Centerfold Design
Get XBIZ News
Jun 14, 2007 4:00 PM PDT    Text size: 
NEW YORK — The July issue of Penthouse features a new design for the magazine’s centerfold with a double-sided format. The Pet of the Month is shown in a nude photo, as well as a partially clothed shot, offering readers an updated alternative to the traditional centerfold.

Called “The Big Rip,” the new centerfold is also perforated for readers to easily tear out the photos.

“Penthouse Magazine is all about sensuality and varying levels of intimacy,” said Penthouse Editor in Chief Mark Healy. “Readers expect more than just nudity. They know our models can be as alluring in clothes as they are out of them but also they want to experience an unveiling. Every pictorial should involve a journey of sorts. Our readers don't necessarily want to cut to the chase.”

The design changes are in response to a Penthouse survey conducted by the Millward Brown research company in which 48 percent of those surveyed indicated they would like to see more photos of models provocatively dressed.

“Penthouse readers will be seeing fresher, more original pictorials, more sex, more humor, more letters and more attitude,” said Healy. “We have amazing illustrators working on our illustrated forums and of course, some great pictorials in the works.

“This new perforated centerfold is a great and natural addition to the magazine and we are honored that the debut centerfold was photographed by one of today's best photographers, Terry Richardson.”

In his first assignment for Penthouse, Richardson shot the centerfold layout with July’s Pet of the Month, adult performer Sasha Grey. Richardson’s work has appeared in Vogue, Rolling Stone, Harper’s Bazaar and Vice Magazine. Richardson’s other celebrity subjects include Leonardo DiCaprio, Sharon Stone, Mickey Rourke, Johnny Knoxville, Nicolas Cage, Dennis Hopper and Chloe Sevigny, to name but a few.

The magazine is also inviting readers to "Get Ripped" by submitting digital photos of themselves and their friends with the partially dressed centerfold hung-up on the wall. Photos can be emailed to thebigrip@pmgi.com and favorites will be published in upcoming issues.

Penthouse also is using other interactive means to entice readers with online video and games.

“We have some hilarious, totally hot videos on YouTube, and an interactive online game featuring 2007 Pet of the Year Heather Vandeven and friends that’ll keep our readers occupied for hours. They’re definitely worth wasting some time on,” Healy said.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!