N.J. Adult Business Regulation Bills Pass Assembly

TRENTON, N.J. — Two bills mandating restrictions on planned sexually oriented businesses in New Jersey were approved by large margins Monday in the state General Assembly, but they may encounter problems in the state Senate.

The first bill would permit municipalities to license sexually oriented businesses and require owners to post guards at their expense at stores within 3,000 feet of schools, school bus stops or childcare centers when children are present. It was approved 75-1 with four abstentions.

The second bill would require owners to obtain a use variance from a town's zoning board every time they want to open an adult store. That would require the owners to notify all property owners within 3,000 feet of the proposed sexually oriented business, and then present their plan at a public hearing. It passed 77-1 with two abstentions.

The bills would join existing New Jersey state law, which already bans adult stores from opening within 1,000 feet of churches, schools, school bus stops, hospitals and recreational areas.

"I think it was motivated by the religious right, with their own personal agenda. I'm appalled by what is going on with the religious right to impose their own personal morality on everybody," New Jersey Adult Cabaret Association Executive Director Jeff Levy told XBIZ. "[The legislators] are just too afraid to say 'We know what the truth is, it's just not a popular position.' It would be best if they looked to the facts."

The New Jersey Adult Cabaret Association testified against both bills in February and the association also submitted 12 studies published by academic institutions to the Assembly Housing and Local Government Committee. The association now intends to send the studies to the state senators, Levy said.

Opposition to the bills also has come from the New Jersey State League of Municipalities, which considers the measures flawed. A legislative analyst said that municipalities may have to pay for the mandated guards instead of the adult store owners, and the laws will face 1st Amendment challenges.

"It's difficult to see how these provisions will pass Constitutional muster," 1st Amendment attorney Jeffrey Douglas told XBIZ. "In most states, the law is well developed that you may not have a discretionary authority to grant or deny a license when a factor in granting or denying a license is the content of the material.

"Here you have a requirement that there be discretionary disallowance by use of conditional use permits and similar approaches, like public hearings. If there are objective criteria, there's no point in having a public hearing. If the criteria are subjective, and community opposition could derail the opening of an otherwise-lawful business, it means that you have allowed a simple majority to interfere with the rights of speakers, and that is perfectly inconsistent with the 1st Amendment."

Levy told XBIZ that he plans to meet with Assemblywoman Pamela R. Lampitt, who sponsored both bills.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Better Life Science Launches 'Affiliate and Influencer' Initiative

CLIA-certified laboratory network Better Life Science has launched its affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Show More