N.J. Adult Business Regulation Bills Pass Assembly

TRENTON, N.J. — Two bills mandating restrictions on planned sexually oriented businesses in New Jersey were approved by large margins Monday in the state General Assembly, but they may encounter problems in the state Senate.

The first bill would permit municipalities to license sexually oriented businesses and require owners to post guards at their expense at stores within 3,000 feet of schools, school bus stops or childcare centers when children are present. It was approved 75-1 with four abstentions.

The second bill would require owners to obtain a use variance from a town's zoning board every time they want to open an adult store. That would require the owners to notify all property owners within 3,000 feet of the proposed sexually oriented business, and then present their plan at a public hearing. It passed 77-1 with two abstentions.

The bills would join existing New Jersey state law, which already bans adult stores from opening within 1,000 feet of churches, schools, school bus stops, hospitals and recreational areas.

"I think it was motivated by the religious right, with their own personal agenda. I'm appalled by what is going on with the religious right to impose their own personal morality on everybody," New Jersey Adult Cabaret Association Executive Director Jeff Levy told XBIZ. "[The legislators] are just too afraid to say 'We know what the truth is, it's just not a popular position.' It would be best if they looked to the facts."

The New Jersey Adult Cabaret Association testified against both bills in February and the association also submitted 12 studies published by academic institutions to the Assembly Housing and Local Government Committee. The association now intends to send the studies to the state senators, Levy said.

Opposition to the bills also has come from the New Jersey State League of Municipalities, which considers the measures flawed. A legislative analyst said that municipalities may have to pay for the mandated guards instead of the adult store owners, and the laws will face 1st Amendment challenges.

"It's difficult to see how these provisions will pass Constitutional muster," 1st Amendment attorney Jeffrey Douglas told XBIZ. "In most states, the law is well developed that you may not have a discretionary authority to grant or deny a license when a factor in granting or denying a license is the content of the material.

"Here you have a requirement that there be discretionary disallowance by use of conditional use permits and similar approaches, like public hearings. If there are objective criteria, there's no point in having a public hearing. If the criteria are subjective, and community opposition could derail the opening of an otherwise-lawful business, it means that you have allowed a simple majority to interfere with the rights of speakers, and that is perfectly inconsistent with the 1st Amendment."

Levy told XBIZ that he plans to meet with Assemblywoman Pamela R. Lampitt, who sponsored both bills.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

PinkCherry Launches 'Scream Your Own Name' Campaign

PinkCherry has launched its Scream Your Own Name promotional campaign.

UK Outlaws Content Featuring Choking, Adults Portraying Underage Characters

The U.K.’s Crime and Policing Bill received final passage in Parliament on Monday, including provisions criminalizing depictions of “non-fatal strangulation” as well as sexual content in which adults portray underage characters.

Show More